Estate Sales On Black Friday And Thanksgiving Weekend – Advertising Is Key

ShoppingEstate Sales News is publishing today, Sunday, because with Thanksgiving Thursday this week it is very important if you are running an estate sale on Black Friday (the Friday after Thanksgiving) and the weekend that you have good marketing in place to compete with the big stores, Macy’s, Target, Nordstrom, Walmart, JC Penny, etc. It would appear that there will be 1000 plus estate sales starting on Friday, November 29th.

The big retailers have been sending out flyers in the mail and advertising on television and radio for weeks. Most estate sale companies cannot compete with that, however, there are ways to attract buyers.

If you are on Pinterest, have you created a board about your sale this week? Featured some items that will be better buys than what the retailers will offer. Have you been posting and updating your Facebook business page (and if you don’t have one you should). Today social media is the place where estate sale liquidators can get ahead of their competition. Sending out tweets on Twitter on a regular basis about some of the good buys and great items you have that would make wonderful gifts. This is a great time to encourage people attending your sales to follow you on Twitter and Like you on Facebook as well.

It’s also a great time to be advertising that if you are not required to collect sales tax that buying gifts at your sale is “tax free”.

If you happen to do videos and have YouTube on your website a short video might also be a good way to get the word out.

Any way you look at it although you have competition on Thanksgiving weekend, by using your marketing skills and knowledge you can make it a win win for you and your seller.

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