Social Media & Estate Sales by Leah Gibbons – Guest Author

Social Media and Estate Sales: Tweeting for Business

TwitterEstate Sales News is pleased to have social media expert Leah Gibbons writing for us today.

It’s no secret that social media is beneficial to the business world, and estate sales is no different! In this guest series by Westchester County NY social media marketing agency Gibbons Digital, we’ll get a close-up of the inner workings of different social media platforms and how each one can help an estate sales business grow and thrive.

Our first stop? Twitter, the home of micro-bits of information in the form of short sentences. The main idea behind Twitter is to answer the question, “What are you doing?” in less than 140 characters in ways that will keep your followers engaged and interested in what you have to say. Known by many as the “world’s biggest chat room,” Twitter allows you to connect with people by sharing blog posts, links, fun facts, new information and more. If you’re brand new to Twitter, we recommend taking a look at their “Twitter 101” before embarking on your tweeting journey. https://support.twitter.com/groups/50-welcome-to-twitter/topics/204-the-basics/articles/215585-twitter-101-getting-started-with-twitter.

So just how does Twitter mesh with the estate sales business, anyways? Here are our top ten tips, tricks, and takeaways:

1.   Find your voice. Take time to really think about the type of “voice” you want your social networks to have, and make sure your Twitter matches. Do you want to be witty and sarcastic or completely professional? Always remember that social media is a direct representation of your brand, so keep it consistent.

2.   Plan it. Decide what kind of content you’re going to share on Twitter, and mix it up! Listings, blogs, news, fun facts…the list goes on. Although real estate professionals may be among your audience, it’s likely that most of your followers will not have a background in real estate. Make sure your tweets are easy to understand. Always ask yourself, “If I were my follower, would I want to respond to this?” before tweeting. And remember, promotional tweets are only OK about 20% of the time. Any more than that and you risk the chance of losing followers.

3. Tweet, tweet! Before building your followers, send out a couple tweets with interesting content. What do you want people to know about you and your business? Do you have a really great blog? Share the link. Do you have a “Quick Tip” for choosing the perfect real estate agent, or even a motivational quote that gets you going? Spread the word. Having content already available will give your followers a “sneak peek” of what you’ll be talking about.

4. Start following. Search for Twitter users you want to create connections with, whether they may be potential clients, partners, local businesses, industry news sources or even just friends! A good way to start is by searching for your town to see who your neighbors are and what they’re chatting about. Check out their followers to see who’s following them, and use the “Who to Follow” tool to help you out. People you follow will often follow you back, and be sure to give them a “thank you” for following you!

5. Interact. Like all other social media, Twitter is a 2-way street. Don’t just talk at your followers, ask them questions! In turn, see what other people are tweeting about and respond to them to keep the conversation going.

6. Engage. Along with conversations, retweet content from other people. Use hashtags of key words and trending topics in your tweets to make it easier for people to find you. The more active you are, the better!

7. Go live. One great way to use Twitter? Live tweeting. Let’s say your agency is hosting an open house. Along with using Twitter to spread the word beforehand, send out tweets (along with pictures) of the actual open house! The whole idea behind social media is to be social. Giving people this unique “inside look” showcases the human side of your brand. This goes for any special events your agency participates in.

8. Hone in on your tweets. Did you know you can perform highly specific searches on Twitter? By performing an “advanced search,” you can hone in on your target audience with ease. Let’s say you want to connect with people searching for homes near you. Perform an advanced search using specific keywords/phrases such as “real estate” and set your geographic boundaries. This makes is much easier to find new connections in your area of choice.

9. Measure and monitor. It’s important to keep track of your efforts to determine what tactics work best for you. Take advantage of Twitter’s recently-released Analytics tool (https://analytics.twitter.com/login?redirect_after_login=https%3A%2F%2Fanalytics.twitter.com%2F) to track which type of content produces the most engagement, how many mentions you receive, how many people reply to your tweets, where your followers are from, etc. Make it a priority to check this on a regular basis.

10. Use applications. There are numerous applications designed to make your Twitter life easier. We recommend either HootSuite (www.hootsuite.com) or Tweetdeck (www.tweetdeck.com), which allows you to customize your feed to see only key phrases, schedule tweets, manage multiple accounts at once, organize tweets and more.

Twitter is a phenomenal tool in the estate sales industry offering countless benefits for those who follow these best practices. Does your estate sales business use Twitter? Do you have your own “best practices?” Let us know!

About Gibbons Digital

Gibbons Digital Consultants is a social media marketing agency located in Bronxville, NY, providing superior social media consulting and implementation services to small and medium-sized businesses. Gibbons Digital also helps clients obtain more customers and sales through effective search engine marketing. Visit their website at www.gibbonsdigital.com or call (914) 646-4376.

Share