Estate Sales In May Face Many Obstacles That Can Be Overcome

Clearing hurdlesMay is one of the busiest months of the year socially. Estate sale liquidators need to be on the top of their game in order to cross over the hurdles and navigate the various events that take place. Let’s take a quick review of the events of May.

The first weekend of the month is First Communion for thousands and the beginning of an entire month of college graduations. Mother’s Day comes along the second Sunday of the month and families tend to gather together for a celebratory weekend about Moms and Grandmas. As May progresses high school graduations begin in many parts of the United States along with colleges and then finally as we head into the last of May, Memorial Day celebrated on the last Monday of the month to honor the men and women who died while serving in the United States Armed Forces has also become the unofficial first weekend of summer holidays. May truly has social events happening every weekend for someone somewhere, more so than many other months.

What can be done to overcome all of this while the estate sale season is in full swing?

Estate sale companies should start with getting estate sales or events out in the public forum early. List them as soon as possible on estate sale listing sites. Try to include at least a few staged photographs to attract the attention of those looking. (Whenever you post your initial sale photos declutter if necessary and stage the photos to show case what it is you want the public to see first).

Estate liquidators should also get them up on their website immediately and hopefully with a slideshow or short video. (An estate liquidators website is very important to maintain an internet presence and to keep their name in the public.)  Again the items shown should be staged. Every care needs to be taken to provide potential buyers with a reason why their sale should be first on the list.

Social media is next. Make sure you have a business Facebook page, a Twitter account, google+, reddit, YouTube and a business Linkedin account. All of these pages should connect to the estate sale company’s website. The estate sale business requires not just the physical labor of the staging and conducting of the sale, but the media skills to keep the buying public informed and excited about their sales.

The last concern for advertising is newspapers and that usually takes place a few days before the sale.

It is now time to consider how you advertise. For Mother’s day suggest items in your estate sales at least two to three weeks a head that would make special or unique gifts (many sales offer jewelry, collectible glass and china and other items that the special women in your life may enjoy). Gifts for college or high school graduates can include items they will need to take to college (a TV, linens, etc) and for those joining the job market what they may need to set-up their own apartment or room, i.e. furniture, kitchenware, lighting etc.

Planning ahead and preparing for months where social functions will conflict with estate sales distinguishes the experienced liquidator from others. A seasoned professional estate liquidator is like an athlete that has trained and learned what enables them to win even in a tough race.

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