Google, Bing, Yahoo, AOL – Why Search Engines Are Important For Estate Sales

Logo_Google_2013_Official.svgMost of the world knows about the biggest search engine on the Internet, Google. Other large search engines include Bing, Yahoo, and AOL. Why are they important to estate sale liquidators and estate sale sellers?

Whatever topic a seller or buyer wants to look for they are typing it into one of those search engines.

Each of these search engines can list 100’s or 1000’s of pages for the researched topic. The problem is that very few people go past page one of any of these search engine results which is why your estate sale or estate sale company needs to be found on page one.

Without getting to technical unless you have paid any of these search engines to be at the top of the page or listed along the right side your estate sale company needs someone with SEO (search engine optimization) experience. They will know what key words (search terms) and meta tags or headspace (words and descriptions used in searching depending on the website platform being used) to use, however, as an estate liquidator you should know how your competition is found and inform your internet tech so they can make sure you are competitive. A suggestion would be to type into Google your competition’s name or names and see what shows up.

Sellers, you’re asking why is this important to me? Well for a several reasons, not the least is that if your estate sale company is not found you are relying on the estate sale listing site to promote your sale, however, buyers are also finding any other sales in your area (your competition). If your estate sale company shows up on the front page of a search engine that represents an opportunity for your sale to stand apart from all the others. Your estate sale should be on both an estate listing site and an estate sale liquidator website along with all the social media we have previously mentioned.

When you find an estate sale company who relies solely on an estate sale listing site your not only among the multitude of sales listed, but utilizing any social media connections they have without any direct connections to your estate sale company’s website and that sends buyers and sellers back to the listing site rather than to an estate liquidator company’s website.

Google is the largest search engine. EstateSalesNews.com utilizes Google to advertise us, but so do all the top estate sale listing websites, EstateSales.NET, EstateSales.org, Estatesale.com to mention a few. Bing, Yahoo, and AOL also have paid advertising available.

If your company can’t afford to pay for these search engine ads, then having a knowledgeable internet tech to provide your website with social media links and space for your sale to stand alone is a key to your success.

Estate Sales News is here to provide needed information and resources for perspective estate sale sellers, buyers, and estate sale companies.

Any questions you can email us at contact@estatesalesnews.com.

 

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