Advertising Estate Sales At The Holidays!

MP900430684With the two biggest holidays of the year rapidly approaching and involving family and friends if you are an estate sale company and conducting estate sales or events during this period, it is very important to have your advertising thought out and ready.

If you are conducting an estate sale starting on what retail calls Black Friday, you should have started advertising already. Tweeting daily about your upcoming Black Friday sale. Provide them with interesting snippets about the sale and what will be in it. Break it down to tweet out 4 or or 5 days every week. Also use Facebook to start showing items that would make good gifts. Especially if it is a designer or vintage item.

Google+ (if you have a gmail account) is another great place to start letting the public know about your sale.

Now is the time to create your Pinterest Board for Black Friday. In fact you may want to title it Black Friday Estate Sale (with your company name or sale location) included.

Keep your website updated. If you don’t keep your website updated it is usually interpreted as a laissez-faire attitude and that can reflect about your business in general. Some estate sale companies have said “I’m too busy” or “I don’t have time”. If you don’t have the ability to invest your time in your business consider revamping your business plan, hire someone to help you, ask a staff member to assist or think about a business that requires less of your time. Owning an estate liquidation company is not a Monday to Friday job and doesn’t work on a 9 to 5 clock. It is a dedication as an entrepreneur to probably working 6 days a week starting very early in the morning until as late in the evening. The early and late times are your computer and social media time leaving normal business hours for answering and returning telephone calls.  It is all about the work that goes on behind each sale and keeping your company in the forefront that takes place other than at the estate sale location.

Advertising should also be ready and thought out for Christmas. Lead in time in advertising is the key to success. Be creative too. Look at things included in your sale and talk about some creative suggestions to your audience.

Estate Sales News has started a Pinterest Board for estate sales that will be working on Black Friday and will continue.

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