Kick Off 2015 Estate Sale Companies And Be Seen And Heard

2015 begins with 7,000 plus estate sale companies, and there is a lot of competition to get the attention of perspective sellers and buyers. Financial success is determined by the number of sellers and buyers you reach.

Sellers are using search engines to find estate sale companies in their areas and buyers are using them to find estate sales. They are searching “estate sales” and what usually shows up in their search are the estate sale listing websites; EstateSales.Net., EstateSales.org, Estatesale.com, Estatesale.company, Tagsellit.com are among the most well known.

These companies utilize several ways to attract the attention of sellers and buyers, but one of the most important is search engine optimization (SEO). Wikipedia offers the simplest description of this “the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.”

SEO considers what people search for when using Google, Bing, Yahoo, etc typing in what are called key words. Some examples would be estate sales, estate sale companies, estate sale commission, etc. Without getting to complicated a good example would be to type into a search engine what you are specifically looking for and observe what responses you receive on the first page. Many estate sale companies (as well as other types of companies) are unaware that the more often a company appears on page one of a search engine such as Google as the result of a search and the more frequently it is clicked on the more often it will appear on page one and it’s position on the page can move from the bottom upward toward the top. Google remembers and tracks everything. That is a good reason to have some type of analytics for your website (a topic for another day).

It is important when having a website created that whoever is developing the website seeks out what terms (key words) are being typed into the search engine. Either you or them should check out your competition by searching. These words should be incorporated into your website both on the visible page and in an area that is known as meta tags or head space and these are put within the code of your website not visible to the public. These are crawled (reviewed) by search engines. Keeping you on page one and as close to the top as possible is important. There are many companies both here in the United States and abroad that offer SEO so you don’t have to be a computer geek to do this. It may be some of the best money you will spend and you can also let your sellers know that you are keeping technology proficient for their benefit.

One consideration is the pay per click or ad space that is usually at the top of the search engine page after typing in and receiving the results of your search. This can be costly, so if you or someone you pay can optimize your site it can save you many dollars. The paid advertisers will always have the space or spaces at the top of the page.

Kick off 2015 by getting your website noticed and your estate sales seen. A great New Year resolution.

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