New Advertising Ideas For Estate Sales In 2015 – Facebook

facebook-logo2015 has begun with many places experiencing stormy weather and the addition of many new companies.

Now is a great time to start implementing new or different advertising.

We have talked about social media, however, in 2015 getting your message out to a large audience is vital and Facebook may well be the newest and best way to advertise without breaking your budget. If you don’t have a Facebook business page you should and be posting about your upcoming estate sales and company. Consider boosting your Facebook page posts. You can boost your post for as little as $5.00/day and keep your promote your website with or without a targeted audience for $10.00/day or more. Affordable with a wide audience.

Craig Robinson of Guerrilla Marketing wrote an article back in September of 2012 “Facebook vs Google”.

To quote Mr. Robinson from his article “With Google, you’re attempting to drive people to a destination. That destination isn’t on “Google” per se; it’s just your site. On Facebook, you’re driving within the network and can drive outside of it. Thus you can narrow the focus tremendously. Your fan page or business page can pick up a head of stream through likes and sharing and unique content within the social context of the Facebook framework. You have many different filters that can be applied to help you keep this focus as narrow or as broad as you wish. It’s much easier to reach the right audience, and the word-of-mouth factor is exponentially increased on a social network when compared to the Internet at large.”

In a January 15th, 2014 article in the New York Times by Eilene Zimmerman wrote about Facebook revamping their ads to compete with Google click here for link to article .

Putting it simply Facebook likes can do more for your estate sales attendance and website than Google and your audience is broad and can grow.

Twitter also offers advertising although some question it’s effectiveness, however, keeping your Twitter audience connected to Facebook with #(hashtags) and mentions can be of great assistance.

With the growing number of estate sale companies, keeping a step ahead of your competition is not only important to you, but to your sellers.

When interviewing and conducting your presentations with perspective sellers either with the use of tablets, laptops, or print media showcase your Facebook business page. Let the world know you are there and what your selling.

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