Advertising Estate Sales – Not All Estate Sale Companies Have A Website

Recently Estate Sales News had the opportunity to speak with a very successful facebook-logoestate sale company that does not have a website, but is successful through their knowledge and navigation of social media and an email list of customers known to them.

The ability to navigate the social media highway is especially important if you do not have a website as an estate sale company. We are not suggesting you do not need a website, only that an estate liquidator can be successful (depending on their social media knowledge and ability) without one.

The expertise to reach and attract buyers, and potential sellers is key to financial success.

Knowledge and ability to market your brand and the contents you are charged with selling is an advertising accomplishment that shows not only experience, but marketing talent. It also helps to give a company an opportunity to stay ahead of their competition.

Facebook and Twitter become your focal points. Facebook has an extensive reach and creating a photo album you share of a sale can bring in new buyers as well as those that follow you, increasing your customer base while permitting you a space between you and your competition. If you are using Facebook, be sure to post and describe photos and follow your posts on a regular daily basis. It is also important to have a business Facebook page that is not your personal page. You can remind your buyers at each and every sale to follow you on Facebook or Twitter for upcoming sales and photos either with signs, business cards or any combination that provides the address where to find your company. Estate sale listing websites remind buyers with every email about sales in there area to follow them on Facebook, showcasing their marketing at it’s best.

You can accept buyers signing for your own email list for upcoming sales & news of interest.

twitter logoUsing Twitter to say in 140 characters or less tidbits of interest about your company, your sales, and any other information you want to share with the public is also an advertising highway to drive interest to your sales and your company. Keep it interesting. Include a photo.

Using estate sale listing websites with their broad audiences, visibility on page one of Google, and thousands of clicks each day is a necessity for almost all, but be sure on your page to remind your audience that they can find you on Facebook and Twitter and provide the address or link for them.

Sellers this information is of great importance to you. The right company is the one you have done your due diligence with and will market your sale to optimize it’s potential return.

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