Generating A Bigger Audience For Estate Sales – Advertising Is Crucial Part 2

instagramIconPinterest logoMonday, February 23rd, we discussed five websites where you could include your estate sale company and website information. Today we will continue with more ways to grow the audience for estate sale buyers and sellers.

It is important to have print items as well.

Having a brochure (it can be two sided or a tri-fold) that describes your company and the services you provide is an excellent way of displaying your company and professionalism. It should include enough information that will interest perspective sellers wanting to call you and inquire further. It should include a some of your history, a few photos, your company logo, website address, and your telephone number.

You may want to consider (if your state or community permits) having magnetic signs made with your company name, logo, and phone number to go on the driver door and passenger front door of your vehicle. Some estate sale companies have gone to the extent of having their vehicle wrapped with advertising information.

Always have a stack of business cards at every sale. They are important for buyers and future sellers.

Having a small tripod that can be placed on a table near a cashier or staff member with notices of future sales is also important. It generates future interest. Just make sure it does not distract your cashier.

A guest book or email list near the check out is an excellent way to grow your email contacts.

Write your customers a newsletter. You can do this through various estate sale listing websites or Constant Contact. Keep them informed about sales and any news about your business. If you recently sold an unusual or difficult item let them know this. Also remind them what type of payments you accept and the terms of your sales. If you use one of several methods for orderly entry (sign-up list, numbers, etc) that should be included in every newsletter. Let them know about any new websites your company can be viewed on. You can even mention parking conditions at various sales. Keeping buyers (and future sellers if they would like to be included) informed is a vital way to get your message out to the public. Be sure to ask them to share your newsletter with friends or family as well.

If you have local newspapers that have readership you may want to advertise your company with them.

We also want to focus today on an important website that is often overlooked by estate sale companies. Pinterest. Estate Sales News uses this website to showcase estate sales and estate sale items. This is an excellent area to feature your sale photos and videos. We currently have 40 boards. If you are a member of Pinterest please visit us at this link.

Another new and popular website is Instagram. This site allows you to share social networking with photos and videos. It is another way to showcase your estate sale items, staging, and videos of your sales and testimonials.

We will continue providing information on audience generation and advertising next Monday.

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