Black Friday For Retailers Is A Week Away, But Not For Estate Sales

Slide1Black Friday sales are a week from today. Retailers use this as a marketing ploy to bring buyers out for a limited number of deals and hopefully impulse buying.

Estate sale companies empowered and enlightened with marketing know how conduct sales every week, and most have a schedule of sale days. Their job is to sell out the property. Full price day one, and then depending on the liquidator lowering prices as each day of the sale proceeds.

When marketing think ahead of the curve, have shopping bags with your company logo or name on them, provide some packing paper (unprinted news print), if you have large valuable items have some bows to hand to those buyers, a business card to include with each receipt, possibly a giveaway (a magnet for the refrigerator or small calendar etc.) as a handout.

Present buyers with a reason to remember you and want to attend your future sales and remind them that every week thousands of Black Friday sales take place at estate sales.

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