Category Archives: Advertising Estate Sales On Social Media
The discussion of estate sales at the Chicago conference of the International Society of Appraisers was engaging and brought forth many views.
We discussed how ISA appraisers can be beneficial to estate liquidations. The degree of commitment that is required by an ISA appraiser to conduct estate sales. Estate sales are a business not a hobby.
Is an estate sale the right choice for the client. It isn’t just quantity. The best market for some items may be at auction and an ISA appraiser can assist with brokering this. As part of their training they are educated in the larger auction houses across the country.
We discussed how ISA appraisers can work in tandem with estate sale companies in a beneficial manner for both.
Our discussion included how estate sales work. Learning about staging, security, advertising, crowd control were just a few of the topics we touched on. How many hats does an ISA appraiser want to wear.
We also discussed online auctions and franchises. These are two hot topics.
It should be mentioned that online auctions and franchises have found a place for estate liquidators as well as considerations for appraisers.
We were booked for a 1 hour and 15 minute discussion and we ran over our time a bit.
Much information was covered and more will be discussed in greater detail.
Many thanks to the International Society of Appraisers for inviting me and giving me this platform to discuss the wonderful world of estate sales.
Estate sales have so many topics to cover and information to be discussed.
This Sunday in Chicago I will be speaking at the International Society of Appraisers (ISA) Conference about estate sales. So many topics to cover in a short time, but I hope this will be informative and lead to an educational exchange of ideas and information. Appraisers are important to estate sales and estate liquidators, but the same can be said for the importance of estate sale companies and appraisers.
The estate sale business has grown into such a large small business industry, that the number of topics and information needed to be successful requires continuous reading and education.
Since I retired from the estate liquidation business in 2011 much has changed.
Todays’ estate liquidator has to be concerned with the sale of ivory, liability insurance, disposal of hazardous materials, permits, mold, better security, greater use of social media advertising, where best to research items of value or the unknown, and how to do time management and the list continues and grows.
There are many sources for information on estate sales available on the internet. We feel you should not, however, pay for that information. Buyers and sellers should be able to obtain reliable, knowledgeable and useful information for free. If you are obtaining it from any source that also collects fees from estate sale companies question what you are learning if you too pay for this information.
EstateSalesNews.com celebrated our 4th anniversary this month. Although we have a small variety of diverse companies paying for advertising, this is to help defray our cost for our website out to enable a free resource for buyers, sellers, estate sale companies and the estate sale information and the topics we cover.
We encourage you to sign up for our newsletter, utilize our free RSS feed if you are an estate sale company and follow us on Facebook and Twitter. We also have a Pinterest page and videos on YouTube.
Estate sales that advertise items without showing pictures certainly is disturbing to buyers and sellers.
Looking at estate sales and searching for items is a regular practice. What is disturbing is the written advertising includes items (many larger), but no photos are on the estate sale advertising listing website.
We were looking today for vintage appliances and found one estate sale advertising a galvanized tub, but no photos were included. Advertising vintage items with no photos of a vintage tub, yet a photo of a walke. This is not good advertising.
It is vital to a seller and to attract buyers that items of serious interest have photos on websites that advertise estate sales.
Many estate sale advertising listing websites limit the number of photos or an additional charge is incurred. This should be taken into account by the estate sale company when deciding on their costs.
Advertising items of interest in an estate sale, however, should have photos on advertising websites unless it is a security situation.
Sellers, if you are looking for an estate sale company ask to see their online advertising. Ask how they decide what is and isn’t important. Discuss what items of interest to buyers are in your sale and would they feature photos of them.
Searching for items of serious interest that are included in the listing section of the sale without a photo on the website page is not good marketing and that is not beneficial to your bottom line.
Advertising is a knowledge of marketing and requires experience. Anyone can post a list, but knowing what is of interest to buyers is the trademark of an experienced estate sale company.
EstateSalesNews.com for 2017 has offered estate sales help for almost four years now.
We have covered almost any topic you could think of.
As we enter the winter season for much of the country let’s do a general review.
Sellers – How to choose a estate liquidator, do your own due diligence, what to expect and what not to expect, estate sale contracts. Over 100 topics to think about and consider as a seller.
Buyers- Buyers etiquette, where to find estate sales, how to enter an estate sale. Having an estate sale kit and what to bring to an estate sale, and how to negotiate to with estate liquidators in an unoffensive and successful way.
Estate sale companies – What to include in an estate sale contract, how to work with sellers that don’t understand the liquidation process. Where to advertise your estate sales. Using social media to be found and get your message out. Working and networking with other liquidators and appraisers. Where to list your estate sales. Working with a website.
We have also covered estate sales of the rich and famous.
All this information is in our archives along with videos and is free to assist you.
Our goal is and has been to educate and inform you without cost and provide answers and solutions. Liquidating personal property is a stressful experience whether you are downsizing or selling off a loved ones belongings.
Estate sale companies wear many hats and the experienced companies that have great reputations understand what is required for success for all parties.
We hope that as the number one internet source for estate sale information we provide you with the estate sale help you need. We no longer liquidate estates, but we use our twenty plus years of experience to hopefully guide you in the liquidation process.
We welcome your thoughts, comments and suggestions. Please email us at email@example.com. We will respond as soon as possible.
A cyber attack on Twitter prevented EstateSalesNews.com from tweeting it’s Friday article. We were able to tweet the article late Friday afternoon.
Twitter wasn’t the only website attacked. It also involved Netflix and other major websites.
It is important to call this to our audience attention. Cyber attacks can occur on any website. This is disconcerting about social media sites because thousand of estate liquidators use them.
This is an important concern for any estate sale company using social media.
As perspective sellers or buyers be sure if you receive emails on a regular basis that you check the estate sale company website in case an email does not arrive on schedule in your mail box so you won’t miss any news or upcoming estate sale info.
Start shopping now for Christmas at estate sales.
Online retailers such as Amazon, Overstock and Wayfair are already advertising sales for Christmas.
What is more amazing is online shopping is becoming more popular by the day.
Thanksgiving weekend which use to kick off the Christmas shopping season is less than 5 weeks away.
Now is the time for estate sale companies to get their Christmas shopping advertising into gear. So much can be done by estate sale companies and gained by buyers.
This is the time to mention in each estate sale description what is available that would make great Christmas gifts or decorations.
Utilize social media to showcase your current and upcoming estate sales. Be sure to write in a way that the buying public can see the reason to buy their gifts at estate sales. Facebook is particularly beneficial to present sales to a broad based public audience.
Estate sale companies are using social media advertising more and more.
Reaching broader targeted audiences while controlling costs and not be in direct competition with other estate sales makes social media perfect for estate sale companies. Social media advertising is playing a key roll in advertising and expanding the reach of estate sale companies.
Facebook and Instagram are seeing the largest increases in use.
Estate sale companies can use Instagram for free, and boosting a post on Facebook can cost whatever an estate sale company wants to pay. An estate liquidator can also target their audience.
Estate sale companies still use estate sale advertising websites, however, as competition continues to grow they are looking to new outlets to reach audiences.
You will need to be a member of Facebook and Instagram, however, it is free. If you choose you can receive only notifications from estate sale companies in your area. You can put a “like” on the page for the estate sale company or companies you follow.
Facebook has the largest audience and targeting audiences can include people who like vintage, antiques, collectors, etc.
Instagram showcases photos without them competing with the photos of other estate sale companies.
Twitter also is a social media tool, but isn’t used as much as Facebook and Instagram.
Check out these social media websites today. Halloween, Thanksgiving and Christmas are rapidly approaching. If you love estate sales and shop weekly don’t miss out. A great time to shop at estate sales.
It’s estate sales Friday. There are many estate sales across the country.
East coast to west coast, north to south estate sales are happening by the thousands.
High end estate sales, hoarder sales, estate sales with collections, privately listed estate sales.
If you are looking for an estate sale company this is a great weekend to go out and visit estate sales in your area.
Check out the way they handle entering the sale. How does the estate sale appear. Is it staged well? Are signs posted about all sales final, no returns, forms of payments accepted, security and more?
Look at the way items are priced and tagged. Did they use tags, adhesive tape, stickers and what type of items were they placed on. Ephemera especially should be carefully tagged (best in a plastic bag) and then a sticker on the bag so no damage to the item.
It is also time to think about what you might need for Thanksgiving and/or Christmas. Now is a great time to start shopping for dishes, glassware, flatware, decorations etc.
A reminder – PLEASE read the terms, conditions, and descriptions of each estate sale on the various advertising websites. Being empowered with knowledge before attending an estate sale is very important for many reasons.
Bring you estate sale kit with you, including flashlight, bags and boxes, wrapping, water and a loop or magnifying glass..
Be sure to check out each one of these estate sale advertising websites. Many estate liquidators only use one advertising website. Don’t forget to check out Facebook, Twitter and Instagram too.
Happy shopping and here is where you can find estate sales this weekend.
Why learn about estate sales? If you are a baby boomer or an heir settling an estate you want to understand the liquidation process and hire the right estate sale company for your needs.
A liquidator with 20 plus years in the estate liquidation business conducting estate and moving sales as the editor of EstateSalesNews.com I learned by hands on experience. Experience working estate sales is the best teacher of knowledge and handling a variety of situations.
Estate sale advertising listing websites are able to put you in contact with estate sale companies in your area.
Experience and knowledge about estate sales is done by actually working at estate sales.
Social media reaching expanded estate sales audiences is growing. Estate liquidators using various social media are able to broaden their audience for their estate sales.
Estate sale listing websites include the ability for estate sale companies to Facebook, Tweet or Google+ about their estate sales from these websites.
Facebook has millions of readers. A business page to showcase an estate sale is unlimited. People interested in estate sales, repurposing, reselling, or looking for specific items can be an reached by specifying their audience on Facebook.