Category Archives: Advertising Estate Sales On Social Media
Estate sales that advertise items without showing pictures certainly is disturbing to buyers and sellers.
Looking at estate sales and searching for items is a regular practice. What is disturbing is the written advertising includes items (many larger), but no photos are on the estate sale advertising listing website.
We were looking today for vintage appliances and found one estate sale advertising a galvanized tub, but no photos were included. Advertising vintage items with no photos of a vintage tub, yet a photo of a walke. This is not good advertising.
It is vital to a seller and to attract buyers that items of serious interest have photos on websites that advertise estate sales.
Many estate sale advertising listing websites limit the number of photos or an additional charge is incurred. This should be taken into account by the estate sale company when deciding on their costs.
Advertising items of interest in an estate sale, however, should have photos on advertising websites unless it is a security situation.
Sellers, if you are looking for an estate sale company ask to see their online advertising. Ask how they decide what is and isn’t important. Discuss what items of interest to buyers are in your sale and would they feature photos of them.
Searching for items of serious interest that are included in the listing section of the sale without a photo on the website page is not good marketing and that is not beneficial to your bottom line.
Advertising is a knowledge of marketing and requires experience. Anyone can post a list, but knowing what is of interest to buyers is the trademark of an experienced estate sale company.
EstateSalesNews.com for 2017 has offered estate sales help for almost four years now.
We have covered almost any topic you could think of.
As we enter the winter season for much of the country let’s do a general review.
Sellers – How to choose a estate liquidator, do your own due diligence, what to expect and what not to expect, estate sale contracts. Over 100 topics to think about and consider as a seller.
Buyers- Buyers etiquette, where to find estate sales, how to enter an estate sale. Having an estate sale kit and what to bring to an estate sale, and how to negotiate to with estate liquidators in an unoffensive and successful way.
Estate sale companies – What to include in an estate sale contract, how to work with sellers that don’t understand the liquidation process. Where to advertise your estate sales. Using social media to be found and get your message out. Working and networking with other liquidators and appraisers. Where to list your estate sales. Working with a website.
We have also covered estate sales of the rich and famous.
All this information is in our archives along with videos and is free to assist you.
Our goal is and has been to educate and inform you without cost and provide answers and solutions. Liquidating personal property is a stressful experience whether you are downsizing or selling off a loved ones belongings.
Estate sale companies wear many hats and the experienced companies that have great reputations understand what is required for success for all parties.
We hope that as the number one internet source for estate sale information we provide you with the estate sale help you need. We no longer liquidate estates, but we use our twenty plus years of experience to hopefully guide you in the liquidation process.
We welcome your thoughts, comments and suggestions. Please email us at firstname.lastname@example.org. We will respond as soon as possible.
A cyber attack on Twitter prevented EstateSalesNews.com from tweeting it’s Friday article. We were able to tweet the article late Friday afternoon.
Twitter wasn’t the only website attacked. It also involved Netflix and other major websites.
It is important to call this to our audience attention. Cyber attacks can occur on any website. This is disconcerting about social media sites because thousand of estate liquidators use them.
This is an important concern for any estate sale company using social media.
As perspective sellers or buyers be sure if you receive emails on a regular basis that you check the estate sale company website in case an email does not arrive on schedule in your mail box so you won’t miss any news or upcoming estate sale info.
Start shopping now for Christmas at estate sales.
Online retailers such as Amazon, Overstock and Wayfair are already advertising sales for Christmas.
What is more amazing is online shopping is becoming more popular by the day.
Thanksgiving weekend which use to kick off the Christmas shopping season is less than 5 weeks away.
Now is the time for estate sale companies to get their Christmas shopping advertising into gear. So much can be done by estate sale companies and gained by buyers.
This is the time to mention in each estate sale description what is available that would make great Christmas gifts or decorations.
Utilize social media to showcase your current and upcoming estate sales. Be sure to write in a way that the buying public can see the reason to buy their gifts at estate sales. Facebook is particularly beneficial to present sales to a broad based public audience.
Estate sale companies are using social media advertising more and more.
Reaching broader targeted audiences while controlling costs and not be in direct competition with other estate sales makes social media perfect for estate sale companies. Social media advertising is playing a key roll in advertising and expanding the reach of estate sale companies.
Facebook and Instagram are seeing the largest increases in use.
Estate sale companies can use Instagram for free, and boosting a post on Facebook can cost whatever an estate sale company wants to pay. An estate liquidator can also target their audience.
Estate sale companies still use estate sale advertising websites, however, as competition continues to grow they are looking to new outlets to reach audiences.
You will need to be a member of Facebook and Instagram, however, it is free. If you choose you can receive only notifications from estate sale companies in your area. You can put a “like” on the page for the estate sale company or companies you follow.
Facebook has the largest audience and targeting audiences can include people who like vintage, antiques, collectors, etc.
Instagram showcases photos without them competing with the photos of other estate sale companies.
Twitter also is a social media tool, but isn’t used as much as Facebook and Instagram.
Check out these social media websites today. Halloween, Thanksgiving and Christmas are rapidly approaching. If you love estate sales and shop weekly don’t miss out. A great time to shop at estate sales.
It’s estate sales Friday. There are many estate sales across the country.
East coast to west coast, north to south estate sales are happening by the thousands.
High end estate sales, hoarder sales, estate sales with collections, privately listed estate sales.
If you are looking for an estate sale company this is a great weekend to go out and visit estate sales in your area.
Check out the way they handle entering the sale. How does the estate sale appear. Is it staged well? Are signs posted about all sales final, no returns, forms of payments accepted, security and more?
Look at the way items are priced and tagged. Did they use tags, adhesive tape, stickers and what type of items were they placed on. Ephemera especially should be carefully tagged (best in a plastic bag) and then a sticker on the bag so no damage to the item.
It is also time to think about what you might need for Thanksgiving and/or Christmas. Now is a great time to start shopping for dishes, glassware, flatware, decorations etc.
A reminder – PLEASE read the terms, conditions, and descriptions of each estate sale on the various advertising websites. Being empowered with knowledge before attending an estate sale is very important for many reasons.
Bring you estate sale kit with you, including flashlight, bags and boxes, wrapping, water and a loop or magnifying glass..
Be sure to check out each one of these estate sale advertising websites. Many estate liquidators only use one advertising website. Don’t forget to check out Facebook, Twitter and Instagram too.
Happy shopping and here is where you can find estate sales this weekend.
Why learn about estate sales? If you are a baby boomer or an heir settling an estate you want to understand the liquidation process and hire the right estate sale company for your needs.
A liquidator with 20 plus years in the estate liquidation business conducting estate and moving sales as the editor of EstateSalesNews.com I learned by hands on experience. Experience working estate sales is the best teacher of knowledge and handling a variety of situations.
Estate sale advertising listing websites are able to put you in contact with estate sale companies in your area.
Experience and knowledge about estate sales is done by actually working at estate sales.
Social media reaching expanded estate sales audiences is growing. Estate liquidators using various social media are able to broaden their audience for their estate sales.
Estate sale listing websites include the ability for estate sale companies to Facebook, Tweet or Google+ about their estate sales from these websites.
Facebook has millions of readers. A business page to showcase an estate sale is unlimited. People interested in estate sales, repurposing, reselling, or looking for specific items can be an reached by specifying their audience on Facebook.
The July 4th weekend and the impact on estate sales is usually only noticed by estate sale companies. Most estate liquidators take this time off to celebrate our Independence Day with family and friends as most Americans do.
Auction companies often hold holiday weekend auctions. Their audiences often differ from estate sale companies.
Estate sale followers and attendees usually shy away from major holiday weekends. Christmas, Easter, and July 4th especially. Time for family and friends.
Our 4th of July celebration gives the estate sale companies and their staffs an opportunity to enjoy to enjoy some needed rest time and join in the celebration.
As summer vacations begin, estate sale companies will be working harder to get the message out about their sales and what each weekend the public will find.
Marketing strategies change to accommodate the summer season. Social media for targeting their audience will be a key player in their advertising campaigns. Vacationers following Facebook, Twitter, Instagram, and Google+ will find ads, photos, and snippets about estate sales. Click for advertising on social media.
Selling a collection at an estate sale? Many of the baby boomer generation are collectors.
The baby boomer generation is a large portion of the population downsizing and moving. Many boomers have a variety of accumulations they want to reduce or eliminate. Many collectors hire an estate sale company and have them conduct an estate sale. Selling off collections requires estate sale companies to have the knowledge how to approach and conduct the sale.
Starting with determining the amount of time to research the collection. They base their charges on the time involved researching, setting up and pricing. The larger or more rare or unique the assemblage, the more time an estate liquidator may need to adequately research the collection. In some cases they may seek out an appraiser with specific knowledge in the items to be sold for assistance.
An estate sale company needs to understand the value of the items in the collection. Why they have value. Understanding the monetary value and how and where it is derived from whether it is rare, condition, color, or age, all of these aspects must be considered.