Category Archives: Advertising Estate Sales On Social Media
The July 4th weekend and the impact on estate sales is usually only noticed by estate sale companies. Most estate liquidators take this time off to celebrate our Independence Day with family and friends as most Americans do.
Auction companies often hold holiday weekend auctions. Their audiences often differ from estate sale companies.
Estate sale followers and attendees usually shy away from major holiday weekends. Christmas, Easter, and July 4th especially. Time for family and friends.
Our 4th of July celebration gives the estate sale companies and their staffs an opportunity to enjoy to enjoy some needed rest time and join in the celebration.
As summer vacations begin, estate sale companies will be working harder to get the message out about their sales and what each weekend the public will find.
Marketing strategies change to accommodate the summer season. Social media for targeting their audience will be a key player in their advertising campaigns. Vacationers following Facebook, Twitter, Instagram, and Google+ will find ads, photos, and snippets about estate sales. Click for advertising on social media.
Selling a collection at an estate sale? Many of the baby boomer generation are collectors.
The baby boomer generation is a large portion of the population downsizing and moving. Many boomers have a variety of accumulations they want to reduce or eliminate. Many collectors hire an estate sale company and have them conduct an estate sale. Selling off collections requires estate sale companies to have the knowledge how to approach and conduct the sale.
Starting with determining the amount of time to research the collection. They base their charges on the time involved researching, setting up and pricing. The larger or more rare or unique the assemblage, the more time an estate liquidator may need to adequately research the collection. In some cases they may seek out an appraiser with specific knowledge in the items to be sold for assistance.
An estate sale company needs to understand the value of the items in the collection. Why they have value. Understanding the monetary value and how and where it is derived from whether it is rare, condition, color, or age, all of these aspects must be considered.
Looking at and reading articles on the internet about estate sales including online newspaper articles, Google alerts, guides, etc., one can easily see that advertising estate sales through internet media publications (not just Facebook or Twitter) has become another branch off the liquidation business.
Everything has been showing up in these news and infomercial reports from what to try to score at a sale to how estate liquidators are now having to be watchful for counterfeit money.
Written paid infomercials by estate sale companies and estate sale listing websites are becoming more and more the norm. We have seen content writers and independent journalists writing about estate sales or groups of estate sales.
Choosing what aspect of an estate sale to write about, or what city to draw attention to with a group of estate sales for a weekend is challenging. Particularly if you do not usually attend estate sales or have ever participated in an estate sale.
With competition continuing to grow, so will the means of advertising the estate liquidations. Reading through look for any kind of mention that the author is an estate saler may help you find insightful articles that contain useful and helpful information for all those that attend these weekly events.
As we approach tomorrow, Thursday, May 19th get prepared for a huge weekend of estate sales across the country and be ready to shop.
Clicks on your website count for estate sale companies and we discuss the importance for those with websites.
Recently three different articles appeared in various publications or as Google Alerts about estate sales.
Only one article mentioned the name of the estate sale company. Two articles did not include or mention the names of the estate liquidation companies. Only the advertising listing website or credit.
Advertising listing websites are in business to host estate sale companies and showcase the company’s estate sales. Estate sale companies pay for these services.
There are several estate sale companies that are highly successful and they do not have websites. They use their email lists, Facebook, and then list their sales on one or two of the estate sale listing websites. To do this requires extensive marketing knowledge and knowing where to target your advertising.
If you are an estate sale company and have chosen to have a website you did so to increase your internet presence and viewership promoting your company and brand. Increasing your ranking on Google, Bing, Yahoo, or other search engines requires direct clicks on your website.
People are lining up for estate sales and last Tuesday, Estate Sales News reported on a Collector Hoarder estate sale in Chatsworth, CA.
Well here is the opening day line of people for entrance to the sale on Thursday morning, April 7th.
There are over 40 million people in the United States age 65 or over. The baby boomer generation is retiring and on the move.
They are turning to estate sale companies to help them downsize and be able to enjoy their retirement years.
The company that handled the Chatsworth estate sale has been in business over 20 years with a lot of experience by the owners and their staff.
We asked estate sale companies if they would send us some pictures of vintage or old items in their sales this week. Here is a sample of what is available for sale this weekend. You can find these items and more advertised on these websites EstateSale.com EstateSales.org EstateSales.net.
You can follow us on Facebook, Twitter, or check out our boards on Pinterest. Oh and please let the estate sale companies you visit know you read EstateSalesNews.com. Thanks.
This Thursday, April 7th at 10am in Chatsworth, California, Again L.A. Estate Sales will be conducting an extraordinaire estate sale for husband and wife lifetime collectors. The sale will take four days. We are featuring some of the photos here. To view this estate sale Click Here For The Link.
Dan Jordan co-owner with Danna McCallum said it took 14 days to prepare for this sale along with 5 staff.
Preparing an estate sale like this with massive collections requires long hours of research, sorting, staging, and pricing by all professional liquidation companies.
Why write about a Facebook page Addicted to Kaolin? Kaolin is a clay mineral. Your editor was in the estate sale and antique business for over 20 years and porcelain of all types was always a passion. It was and is highly sought after at estate sales by collectors. People would and still may line up 24 or more hours before a sale to have the opportunity to purchase beautiful pieces that have long since become hard to find.
Marjorie Merriweather Posts’ home, Hillwood inside Washington D.C, – was purchased by her in the mid 1950’s to be her home and upon her death become a museum. As the heir to the Post Cereal fortune (that eventually became General Foods) her taste for collecting porcelain surged in the second decade of the 20th century while living in New York. As a wealthy married woman she started furnishing her New York home with elegant decor including porcelain. Her favorite became Sevres porcelain from France and the Hillwood Museum has one of the largest collections of Sevres in the world. (As added information she also collected and there is an entire room dedicated to Faberge which dates from the time she was married to Joseph E. Davies, who served as Ambassador to the Soviet Union. At the time the Soviet Union was looking to raise capital and sell off many of the treasures that had been seized from Churches, the imperial family and the aristocracy. Marjorie who had become an avid collector with many residences purchased containers filled with Russian treasures). By doing so she has preserved these treasures for many future generations to enjoy.
The Facebook group under the title Addicted to Kaolin showcases and addresses porcelain from every era, continent and of every style.
You may never see some of these beautiful pieces at an estate sale, but once upon a time you did. Keep a look out at any estate liquidations you visit for something like these beautiful unique pieces of art. If you are a Facebook member be sure to check out their page.
It’s been three years since we launched this estate sale website magazine. We want to take a look back at the variety of topics we have covered.
We are also flattered that other websites have been developed to try to provide estate sale information. The difference for you our audience, we were in the estate sale business for 20 plus years. We do not charge you for all the information you find on our website. Others have been websites have been launched that either charge for information or are used to assist another existing website that estate sale companies (that estate sale companies already pay advertising fees for).
We started by discussing what is an estate sale. The definition has changed greatly over the years. We use to call them tag sales, house sales, moving sales, etc. Now for the most part we group them under one banner “estate sales”
When we launched there were about 9,000 estate sale companies. Today the growth continues and we have passed the 16,000 mark.
Finding estate sales on social media is becoming very popular.
Many estate sale companies are using Facebook, reddit, Google+, Instagram, Twitter, and YouTube to attract the attention of buyers.
Estate sale companies like to reach the broadest audience possible and social media is growing by leaps and bounds.
A posting of an estate sale that is boosted can reach a national audience without competing with the sale listed right below it. Many estate liquidators are finding they get more bang for their buck using social media. Most still list on estate sale advertising websites, however, getting their message out and showcasing what will be for sale is vital to the financial bottom line for sellers and estate sale companies.
When you attend an estate sale, ask them if they post their sales on social media? It may require you to join to be able to view, but with privacy controls you can still see your local estate liquidators and their sales without becoming fully engaged on the media.
The estate sale shown below was condcuted and completed, but appeared on Facebook, along with it’s original listing on EstateSale.com. You may even find that you will see some photos, or additional closeup photos on social media.