Category Archives: Advertising Estate Sales On Social Media
Estate Sales News is going to take time off this week to enjoy this favorite family holiday. Time to enjoy the smell of roasting turkey, stuffing, mashed potatoes, I can’t go on, I’m getting hungry just thinking about it. A word of advice, however. Don’t stress yourself out. So many Americans do and this holiday is about family and friends. Enjoy the moments and the ones you share them with.
If you have questions about estate sales this week check out these links.
Estate sale companies empowered and enlightened with marketing know how conduct sales every week, and most have a schedule of sale days. Their job is to sell out the property. Full price day one, and then depending on the liquidator lowering prices as each day of the sale proceeds.
When marketing think ahead of the curve, have shopping bags with your company logo or name on them, provide some packing paper (unprinted news print), if you have large valuable items have some bows to hand to those buyers, a business card to include with each receipt, possibly a giveaway (a magnet for the refrigerator or small calendar etc.) as a handout.
Present buyers with a reason to remember you and want to attend your future sales and remind them that every week thousands of Black Friday sales take place at estate sales.
Every estate sale company should have a marketing strategy and a logo that differeniates them from their competitors.
Estate sale listing websites use marketing strategies to attract estate sale companies and the buyers that estate liquidators need to attend their sales.
Estate sale companies also need to brand and market their businesses.
It is important to be visible on an estate sale advertising website (EstateSale.com, EstateSales.org, EstateSales.Net are all in the business of advertising estate sales and companies).
Owners of estate liquidation businesses also need to have a strategy to attract buyers and sellers and a logo that is unique. Having a tag line makes a lasting and significant statement that defines you and your business.
For instance EstateSalesNews.com is branded, has a marketing strategy, and has a tag line.
Our logo was created specifically for us along with the sale tag (reminding people of the news and sales) and the important tag line – Your estate sales resource, (referencing the information and answers to your estate sales questions whether you are a seller, buyer, or estate sale company).
We market in several areas including Facebook, Twitter, Pinterest, YouTube, LinkedIn, and Google+. We use other marketing as well to boost our visibility.
So put together your marketing strategy, (take a look at what your competitors are doing) and brand your business.
Visiting the Neon Museum in Las Vegas this past weekend had me thinking about advertising and how times have changed. Neon was used for everything in Las Vegas from casinos, resorts, wedding chapels, dry cleaners, restaurants, and even to showcasing big name entertainers. It is considered an art form and the Morse Museum (known for it’s Tiffany collection) is now gathering vintage neon from the greater Orlando area.
In the late 1800’s it was typical to present a card, use newspapers (most cities and large towns had at least two) and as the primary source of news published a morning and evening edition.
As we entered the 20th century newspapers were joined by billboards, electric sign (bulbs or neon), and magazines.
Estate sales that were in their infancy in the early 1960’s mainly used newspapers and on the days of the sales tacked up cardboard or poster board signs on telephone poles.
As we entered the 21st century the internet became a large part of advertising. Estate sale listing websites were created (originally just for estate sales), however, they now offer auctions, online auctions, off site sales, private sales, business liquidations, newsletters, email lists, and the possibilities keep growing as the opportunity to increase income and profits keeps programmers working at these advertising websites creating at a fever pitch to add more ways to attract buyers and estate sale companies, auction companies, consignment shops etc. advertising with them.
Email list services also exist such as Constant Contact along with many of the estate sale listing websites (as part of the package a company pays for). Estate sales companies can have their buyers sign up and send out an email blast once a week for sales taking place.
Facebook (and the ability to pay Facebook to boost visibility of sales and companies), Twitter, Pinterest (where you can create boards with photos of merchandise at your sales), and of course Google Adwords (a pay per click) method of advertising. This is mostly used by the large estate sale listing websites.
Many estate liquidators have magnetic signs on their vehicles. They also have professional yard signs (where permitted).
Hundreds of estate sale companies have started offering video tours prior to the sale and give a video commentary of what will be for sale.
Most estate sale companies also have printed brochures to pass out to perspective sellers that visit their sales along with business cards in various sizes, some are even magnetic for a refrigerator. They also advertise on line with YP (formerly called the yellow pages in book form).
Some estate sale companies still use newspapers especially in small, more rural communities where not everyone is connected to the internet.
Advertising has come a long way in the last 100 plus years and there doesn’t appear to be any sign of it slowing down. Getting your message out and the news about your sales is challenging with so many venues to choose from, but it all affects the sellers and the estate sale companies financial bottom line.
Today with so many estate sale listing websites and 14,000 plus estate sale companies it helps to stand out from your competition. The advertising sites are excellent place for advertising your estate sales.
It makes good sense to get your company name and information out where there aren’t hundreds of your competitors all trying to grab the attention of the perspective selling public.
With EstateSalesNews.com national audience and social media, we can help you accomplish this. Marketing is key to the success of estate sales and reaching future sellers.
Our ads are custom made for you, offer affordable rates, no contract, click through directly to your website without charging per click as well as your telephone number.
If you are an estate sale company we limit one advertiser per area so you won’t have your competitors next to you.
Autumn is in full swing and competition is high to grab the attention of sellers and buyers.
We welcome advertisers with a variety of businesses.
To learn more contact EstateSalesNews.com at 407-488-6473 or firstname.lastname@example.org.
Sellers now that you have chosen your estate sale company with due diligence and care what happens next?
As we approach Labor Day Weekend next week let’s review what an estate sale company will be doing to get your sale event ready, somewhat abbreviated.
An estate liquidator may take a few “staged” photos of unique, rare, or unusual items in the sale for immediate advertising. They will probably do a walk thru to determine how many tables will be needed, any additional lighting, if extension cords will be required, where to set-up the check out counter, whether they will utilize one entrance and exit only or one of each, and check out any special requirement (port a john) etc. that may be needed depending on the size of your sale. They will also arrange when they plan to start preparing the sale and ask you for a key or code for access to the property. This is also the time they will decide on security measures including hiring off duty policemen if required.
Every liquidator works different hours. Some start very early and finish each day in mid to late afternoon and some start later in the morning and work well into the evening. They also have to decide what special jobs may need doing (polishing, cleaning, etc.) and if there are additional charges that should be included in your estate sale contract. Some estate sale companies have factored that into their commission, others charge an additional fee depending on the amount of work to be done to prepare the items for sale.
Once they start working at the sale most estate liquidators will assign staff to different rooms (some may not) and the sorting of items begins. Discovery of what may be of significant value will take place as well, and these items will be set aside for showcases or other secure locations. After the sorting, cleaning, polishing, etc, comes the room by room staging of the personal property. Next the liquidator will begin the pricing process, and if needed researching the value of items that may be of high value or unknown origins or provenance.
All of this can take anywhere from 3 days for a very small sale up to a month for a large sale. Hours and hours are spent not only working on the estate sale on site, but on the advertising of the sale which is usually done in the evening or early morning at the home of the liquidator. It is not unusual today to see 500 or more photos on an estate sale listing website along with a detailed list of most items in the sale. Many companies use more than one site so double the work and then there is the social media work to be done, i.e. Facebook, Twitter, Instagram, Pinterest, Google+, and YouTube to name the major social media sites.
Usually the morning before the sale the estate sale company will post signs inside and on the exterior of the door to let buyers understand how they will be handling the sale including entrance (crowd control), sales (cash, cheques, or charge cards) and the rules of etiquette including if they will be considering discounting after day one of the sale or accepting written interest in items that have not sold on day one.
The morning of the sale signs (depending on the community) will be placed in appropriate or approved locations directing buyers to the sale. All of this work leads up to the opening of the door on day one of the sale. Announcements may be made prior to permitting entrance perchance there are any last minute changes or additions to the sale. The door opens and those words “welcome to our estate sale”. Day one begins.
Deciding whether to become a professional estate sale liquidator is a major decision and requires you to decide about the many factors involved in estate liquidation. It isn’t an as easy as it looks and requires dedication and usually much more than a 40 hour week.
You will require some working capital to get started and to sustain you until you develop a clientele.
It is helpful to have attended estate sales to see how different estate liquidators work. Each estate sale company works a little differently, however, most follow some basics such as sorting, cleaning, staging (or setting up) and pricing. In order to become a successful estate liquidator it is beneficial to apprentice or work for an estate sale company. Become familiar with the process. You will also need a true working knowledge of what you are selling (what the item is, age, and what its’ value is).
Most of the very successful estate sale companies have experience and knowledge either as antique dealers, consignment shop owners, collectors or from working for other estate sale companies. They may also have taken courses to assist them in knowing how the entire process works from the initial contact with a client to the clean out of the premises after the sale.
Speaking with estate liquidators is very beneficial as well. There is so much to consider.
Some of the basics needed will be a license (if required), tables and supplies for set-up, liability insurance, a staff that is knowledgeable and reliable, an estate sale contract and thorough understanding of what should be included, a working knowledge of national, state, and local laws, ordinances etc., (from inability to sell prohibited items to permits for the sale and signs) and more. You will need to decided what types of payment you will accept, the payout to the client and if you will offer additional services such as clean out.
To become an estate liquidator you will also need to know about marketing, (how to advertise and where your target audience is), what items may bring the most interest of buyers to your sale. Whether you will want a website and if you do what will work best for you. You should also know about the the benefits of social media marketing and how to use it to your advantage.
There is much more than the discussion above to becoming a successful professional estate liquidator, but understanding the basics is a start and can help with your decision.
For those that are avid fans or shoppers at estate sales the extraordinary numbers of estate liquidations has created a utopia.
This demand has been created by the millions of baby boomers moving, downsizing, and going into retirement. Estate sale companies have formed across the country, encouraged by the concept of being their own boss and what they perceive as the money to be made. This encouragement comes from a variety of sources, many of which profit from the creation of estate sale companies and liquidators. Where there were once four or five estate sale companies now there may be 100 to 200 in metropolitan areas.
Many shoppers at estate sales are looking for items to resell on such websites as eBay or Etsy. They may repurpose or redesign them (a good example would be what happens on the HGTV program Flea Market Flip).
The rare, unique, and highly collectible still sell, but then there is “the rest of the stuff”, general household, furnishings, lawn equipment, used cars etc. Selling these items isn’t as easy as it once was. Estate liquidators have to be savvy marketers and know where their buying base is. For many it comes from publicizing the sale on estate sale listing websites, Estatesale.com, EstateSales.Net, or EstateSales.org. However, with so many estate sale companies and sales, that may not be enough depending on their location. Facebook, Twitter, and email lists have become a great resource for reaching buyers.
Estate sales are great places to find everything from fine jewelry to laundry detergent. Save dollars, go green, and support your local economy.
Many estate sale companies do not want to handle the small sales (under $5,000, in some areas of the country that could be $10,000). Don’t feel insulted or hopeless. There are so many estate sale companies out there with some good researching you should be able to find a reputable company that can help you.
There are several reasons estate sale companies are carefully choosing which sales they will handle. Many estate sale companies have full time staff (a cost of $10/hour or more per employee), liability insurance, licensing (if required in your area) the cost of advertising (if the companies are listed on all three major estate sale listing websites – Estatesale.com, EstateSales.Net, and EstateSales.org), the monthly costs are significant. Many estate sale companies spend an average of $5,000/month just on maintaining advertising and visibility on the internet. This can also include Facebook boosts and Twitter.
There are estate sale companies that also handle online auctions as well, so you have to decide how you want your personal property disseminated. It is important to keep in mind that unless the items are rare, or unique, the value is similar to what happens at a used car lot. Once driven off the lot, the value decreases and for some, if they are moving or downsizing just eliminating their belongings is what really counts.
When you telephone estate liquidators ask them if they only take sales with minimum values. Don’t feel offended, remember this is business for them, and there is someone out there for you. It may require a little more investigation.
You may also want to look at the estate sale listing sites above to see what companies are showing for their current sales.