Category Archives: Advertising On Estate Sales News
Estate Sales News had an opportunity last week to speak with Jackie Wise, co-owner of Crown City City Estate Sales that works in Los Angeles and southern CA. Your editor first met and interviewed Jackie at an estate sale in Reseda, CA in June 2013 where she was selling off the contents in a home of a man who had owned a lighting store on La Brea. The video of the sale can be viewed in Estate Sales News archives for June 2013.
Jackie’s front page of her website is innovative, informative and friendly to perspective sellers. Along with company information and services, she has updated written testimonials including a photo of a handwritten one and a new twist that only some companies have used – a video interview with a past seller. It literally speaks to someone looking for information and an opinion about the job done by Crown City Estate Sales.
With Jackie’s permission we are featuring below as an example the current video on her front page from one of her sellers.
Many estate sale companies across the country are utilizing innovative ways to get their message out perspective clients in their communities. If you are an estate sale company and are using new and innovative ideas please let Estate Sales News know. We would like to hear from you and perhaps arrange to visit and interview you. You can contact us at firstname.lastname@example.org
In today’s technology driven world there are so many ways to promote estate sales and estate sale companies.
There are several estate sale listing sites, EstateSales.NET, EstateSales.org, Estatesale.com to name the three major sites with EstateSales.NET being the largest and oldest.
There are online news papers such as Patch.com covering many communities across the country.
Social Media is a huge outlet with Facebook, Twitter, Reddit, Google+, Merchant Circle, and YouTube leading the way.
Print media, newspapers are still in use in most areas.
Most, not all estate liquidation companies have their own website.
Many estate sale companies are utilizing Google AdWords to boost their Internet visibility. Those companies that are set against a light pink background at the top of the Google page and the text ads along the right hand side of the Google page are paid for ads.
There are some estate sale companies that are utilizing new ways of showcasing their business on the front page of their websites and we are in California this week to interview one.
The frustrating part of the search is when keywords are used in the description and upon review of the sale photos there isn’t any photo posted which matches the keyword.
Getting the attention of buyers is very important, however, if they perform a search function only to discover there isn’t a photo of what was in the keyword description that can be the end of their interest. They never even make it to the front door of the sale.
Many of the estate sale listing sites have increased the number of photos a company can now post, however, if you are advertising antique jewelry for instance and yet out of 30-100 photos not one includes any photos of the jewelry, that discourages the searcher from persuing the sale. This is true of any of the items listed out in detail in the description. If you are going to focus on it in the description as a keyword make sure you have a photo that demonstrates what is in the sale.
Competition for buyers at estate sales is more demanding today then prior to the use of the internet for advertising, however, listing out items to bring the sale up in the search function mode without photos of the items listed just ads to the frustration and can lead to disappointing sale results. Not every item can be photographed, however, using the item description for search purposes without a photo can be discouraging.
Sales with large volumes of merchandise cannot photograph everything so it is often better to mention with a caveat that there are items included in the keyword description that are not pictured. At least the potential buyers will not become frustrated. A perspective buyer who has successfully researched a liquidation almost always shows up at the estate sale. The buyer may decide not to buy, but if they don’t show up, it’s money lost from the seller and the estate sale company.
This applies to advertisements in newspapers, estate sale listing sites, and brochures.
Keeping to the topic at hand and staying focused are key to keeping the interest of a seller or buyer.
When advertising on the internet provide the facts. For estate sale companies elongating the description of the sale without substantive content can cause buyers to pursue other sales with more concise information.
Estate Sales News is your resource for estate sale tips, information, news, and help and we always welcome your questions and feedback. Email us at email@example.com