Category Archives: Learn About Estate Sales

Estate Sales News Is On It’s Way to Los Angeles

crown-city-ad-260x260We are flying today to meet with Crown City Estate Sales today. They have many years of experience in the estate liquidation business and we are going to interview them about their success over the years.


It’s hump day for many people so happy Wednesday, we will be flying back east tomorrow.

** If are an estate sale company and would like to have your estate sale featured here on the Front Page of we are looking for two that have sales between June 15 and July 31. Email us particulars at and we’ll get in touch with you.


Estate Sales Friday – Even On The Holiday Weekend

Many companies are holding estate sales this weekend even with the holiday.

Drive with care and enjoy this weekend.

Estate Sale Companies Are Increasing – So Are Issues With Growth

Estate Sales News reported last week on the continuously increasing number of estate sale listing sites and the off shoot businesses associated with this growing industry. All of these businesses encourage creative and innovative individuals to establish new estate sale companies. As with any exploding growth industry come growing pains. This also applies to the estate sale industry.

Encouraging entrepreneurship is what has made this country great, however, it brings with it the issues associated with an ever enlarging industry.

For example in 2007 there were 7 estate sale companies listed on the only estate sale listing network site in the country in northern New Jersey. Today the number of estate liquidators  exceeds 100 companies. With such rapid growth come expansion problems and these affect sellers, buyers, established estate liquidators, and new estate sale companies.

Some estate sale start up businesses see the estate liquidation business as non-complex, but in fact it is the exact opposite. Estate Sale Companies require those owning and operating an estate sale business to have experience and knowledge of personal property, crowd control, pricing, staging, coping with difficult situations (buyers and sellers), the ability to sell, marketing and social media skills,  estate sale contracts that protect all parties, clean outs, and theft protection to name some of the more important skills. It also requires a commitment of time and plenty of energy.

Estate Sales News has recently been contacted by several start up companies asking questions from advertising to what to charge as a commission on various items.

If you are going to start an estate sale business it is best to have apprenticed with a reputable estate liquidator first to learn the basics including much of the above. You can educate yourself through an association with the American Society of Estate Liquidators.

Dealing with difficult and/or complicated sellers and buyers requires finesse, but it also requires confidence that your actions and decisions are correct and that is gained through experience.

There are great new estate sale companies across the country, but be sure if you are interviewing any estate liquidation company, you ask about their training and/or apprenticeship, experience, and how long they have been involved with the estate sale business.


Google, Bing, Yahoo, AOL – Why Search Engines Are Important For Estate Sales

Logo_Google_2013_Official.svgMost of the world knows about the biggest search engine on the Internet, Google. Other large search engines include Bing, Yahoo, and AOL. Why are they important to estate sale liquidators and estate sale sellers?

Whatever topic a seller or buyer wants to look for they are typing it into one of those search engines.

Each of these search engines can list 100’s or 1000’s of pages for the researched topic. The problem is that very few people go past page one of any of these search engine results which is why your estate sale or estate sale company needs to be found on page one.

Without getting to technical unless you have paid any of these search engines to be at the top of the page or listed along the right side your estate sale company needs someone with SEO (search engine optimization) experience. They will know what key words (search terms) and meta tags or headspace (words and descriptions used in searching depending on the website platform being used) to use, however, as an estate liquidator you should know how your competition is found and inform your internet tech so they can make sure you are competitive. A suggestion would be to type into Google your competition’s name or names and see what shows up.

Sellers, you’re asking why is this important to me? Well for a several reasons, not the least is that if your estate sale company is not found you are relying on the estate sale listing site to promote your sale, however, buyers are also finding any other sales in your area (your competition). If your estate sale company shows up on the front page of a search engine that represents an opportunity for your sale to stand apart from all the others. Your estate sale should be on both an estate listing site and an estate sale liquidator website along with all the social media we have previously mentioned.

When you find an estate sale company who relies solely on an estate sale listing site your not only among the multitude of sales listed, but utilizing any social media connections they have without any direct connections to your estate sale company’s website and that sends buyers and sellers back to the listing site rather than to an estate liquidator company’s website.

Google is the largest search engine. utilizes Google to advertise us, but so do all the top estate sale listing websites, EstateSales.NET,, to mention a few. Bing, Yahoo, and AOL also have paid advertising available.

If your company can’t afford to pay for these search engine ads, then having a knowledgeable internet tech to provide your website with social media links and space for your sale to stand alone is a key to your success.

Estate Sales News is here to provide needed information and resources for perspective estate sale sellers, buyers, and estate sale companies.

Any questions you can email us at


Looking For An Estate Sale Company?

MP900430877The estate sale business has grown and like trees has sprouted many limbs and branches. Here is a look of what has blossomed from this rapidly growing industry and it’s effects.

Estate sale listing sites was probably the first limb to sprout. What started out as one company, EstateSales.Net, now numbers several including,, EstateSales, and There are some listing websites that cover garage and yard sales based on the concept of the estate sale listing sites, but they are covering very different types of sales and events. The estate sale listing websites garner buyers for the estate sale liquidators that pay to advertise on them as well as offer these companies an opportunity for national exposure and you can compare the profusion of estate sale liquidators listed on these sites. They are a one stop shop for finding who is in the estate liquidation and in many cases auction business (smaller auction companies and on-line auction companies) and they provide an opportunity to compare them en masse. As an example EstateSales.Net has over 5,000 companies listed. Just take a look at such areas as Chicago, Los Angeles, northern New Jersey, Orlando, Detroit, and Dallas to name a few.

Other companies that have emerged from this industry growth is estate liquidation associations. We have the largest one advertising here on Estate Sales News, the American Society of Estate Liquidators. They offer training and certification for those interested in pursuing careers in estate liquidations.

You will also find companies that provide training for working with seniors and people downsizing. Certified Relocation Specialists  (CRTS) is also advertising on Estate Sales News, however, other companies include Caring Transitions which has also become an estate sale company national franchiser and online auction source is among the growing number targeting the senior market. There is also the National Association of Senior Move Managers.

Estate sales have now even earned a place on Wikipedia, DIY, and How Stuff Works.

Even was started from the growing business of estate liquidation.

In today’s growing estate sale business utilizing all the resources at your disposal is very important.

Standing out from the crowd is important. Successful estate sale companies have their own identity.

A successful company should have their own website which links to their own Facebook and Twitter page and we highly suggest they have their own Pinterest Page for showcasing their merchandise for sales and videos,  a YouTube channel and google+ and we believe a blog page is also important to attract buyers, sellers, and very importantly Google.

When you are looking for an estate liquidator along with experience in estate liquidation, knowledge of various types of merchandise, and an outstanding reputation for honesty and reliability look for those that also have excellent marketing skills to stand out above the growing numbers. Their ability to use their marketing expertise for your sale is very important for your financial bottom line.

May Estate Sales – Holidays, Special Events – What Sellers Need To Know

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May is in full bloom with estate sales dotting the landscape across the United States.

It is also a month filled with more special events than most think of. First Communion, Mother’s Day, college graduations, high school graduations and last, but not least Memorial Day weekend.

Perspective estate sale sellers should be aware of this and should be asking the estate sale companies they are interviewing how they plan to advertise their sale if they are hired.

This isn’t just about putting a sale on an estate sale listing site or in a newspaper, this concerns grabbing the attention of a public that is focused on a variety of events, gets their attention and holds that sale in their minds until the estate sale or event takes place.

Estate sale listing sites require you to go to the site and then once you are their you have many sales to look at. Bringing the focus to your particular sale requires a lot of social media marketing. Tweeting about your progress staging the sale and what you find on a twice weekly basis (minimum), show casing special items of interest on the companies business Facebook page and if they don’t have one ask them why – it is seen by millions, create a Pinterest board for the sale. The company should have a link on their website to each of these pages – Twitter, Facebook and Pinterest. They should also have a professional LinkedIn page and don’t forget Google+ and reddit and one other very important advertising function – a company blog.

Estate Sales News has been consulting with some estate sale companies to provide ideas and advertising suggestions.

June is a busy month as well, but that doesn’t mean that sales will fail, only that estate sale companies have to work harder with their advertising to achieve financial success for you and them.

We would encourage perspective sellers to ask the estate sale companies they are working with about SEO work. That term stands for search engine optimization. It’s how they are found on the internet using Google, Bing, Yahoo, AOL and others. We’ll be discussing this further in an upcoming article.


Estate Sale Companies – High End, Middle Of The Road, A-Z 1 day to 3

chandelierDSCN0606As the estate sale industry continues to enlarge by leaps and bounds estate liquidators are choosing to what types of sales they want to handle. This applies from the east coast to the west coast and from the north to the south.

Some estate liquidators prefer to handle only high value estates (designer furniture, gold and silver jewelry, listed art and glass etc.). It means they handle fewer sales, but they expect greater financial returns for the seller and their commissions. Many other estate sale companies work with the average house contents (furniture, kitchenware, lawn and garden, clothing etc.) They may hold more sales, but they too provide a much needed service. Then there are companies that will work from a 1 day sale (usually a partial contents) to a 3 or 4 day sale including a hoarders house.

Whatever company you choose, ask how they obtained their experience and knowledge.

Remember that retail prices do not apply to estate sales. It’s like buying a car, once it leaves the lot the price declines. Unless it is a one of a kind, extremely unique or a rare antique, it will not bring the price you purchased it for.

How your items are priced will determine how successful your sale is (that is not to suggest anything be given away in price), but it is important to price right. That also does not mean that eBay is the only source for prices. There is a host of available data on the internet to assist with pricing not the least of which are professionally trained certified personal property appraisers.

If you have just a general contents home or property find the estate sale company that will be competent, knowledgeable, and excited to bring you financial success.

Remember it isn’t what a company sells, it is how well they succeed at what they are selling.

Estate Sale Company Choice is So Important – A Google Alert

Estate Sales NewsOn May 1st, 2014 News 4 WYFF Greenville County S.C. reported about an estate sale company that did not pay for the proceeds of a sale until they began to investigate. Here is the LINK.

This article was distributed across the internet as a Google Alert.  It was written by Gabrielle Komorowski. Although the estate sale owner has promised the seller to make good, having such an experience is stressful and unnecessary.

This article reminds readers to check out the company they are choosing thoroughly.  They suggest the BBB (Better Business Bureau), however, the editor would point out that BBB’s can differ from area to area and state to state, so speaking with former clients is still one of the most important ways to determine the reliability and honesty of a company.

When you speak with former sellers ask about the entire process and how long it to receive their proceeds. Knowledge is empowerment.

The majority of estate sale companies working across the country are honest, reliable companies that provide a valuable service. Unfortunately there are a few that are not as reliable or as forthcoming.

When you are choosing an estate sale company, check out these website as well for reviews; Yellow pages, Yelp, Google, Yahoo, Bing, Merchant Circle, and others.



Estate Sale Or Event – Depends On The Estate Sale Company

More and more estate sale companies are calling their estate sales events.

One reason may be that an event can be a tag or moving sale as opposed to the term estate (formerly used for deceased individuals only).

As the estate or moving liquidation business has blossomed the word estate has become a general purpose term.  Some companies are even utilizing living estate to indicate the owner(s) still alive.

Calling a sale an event can attract some buyers because it gives a more dramatic description than an estate sale, however, some prefer an estate sale because it sounds like older items that now have to be sold. Either description is acceptable and usable.

Back in 1987 when the editor started her liquidation business we had house sales and estate sales. The term house meant someone was still living. That term and others  isn’t used as frequently with the advent of listing websites for estate sales. i.e. EstateSales.Net, and to mention just three. One generic term for the liquidation of mostly personal property.

One important item to consider is using the term over and over in all forms of advertising to be consistent and attract the bots from the various search engines. They play a large part in attracting buyers and sellers to websites and that affects your financial bottom line either selling or buying.

Professional Ideas For Estate Sale Companies – Impress Your Public

hand outEstate Sales News recently visited a sale in Maryland. We were impressed by the professionalism demonstrated by the company running the sale.

Starting with the numbers handed out. They were on preprinted  cards. The card also included their website, reminded them to sign up for emails from them and on this card included the address of the property.  As you entered the property they were collected and no one could mistake which numbers were the official ones for the sale.

They also passed out a printed 8×11 black and white sheet of paper with each room of the house listed including the basement and garage and what major items you could expect to find i.e. dining room – china, dining set, figurines (elephants, frogs).

This guide certainly simplified where to go for the items of interest.

Before the door opened for business the gentleman running the sale came out and spoke with the crowd of people waiting to get into the sale. He asked trivia questions, talked about the sale and made the opening quite pleasant with most everyone waiting (over 100) in a happy and friendly mood.

Setting the stage for an estate sale is almost as important as staging the interior.

Being a professional from start to finish impresses sellers and buyers.