Category Archives: Learn About Estate Sales

Thanksgiving Week – Estate Sales – Thank You

Estate Sales News is going to take time off this week to enjoy this favorite family holiday. Time to enjoy the smell of roasting turkey, stuffing, mashed potatoes, I can’t go on, I’m getting hungry just thinking about it. A word of advice, however. Don’t stress yourself out. So many Americans do  and this holiday is about family and friends. Enjoy the moments and the ones you share them with.

If you have questions about estate sales this week check out these links.

Etiquette For Estate Sale Buyers And Sellers During And After The Holidays

 

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The holiday season brings family gatherings, food, happy memories, and it also brings stress. Stress for buyers, sellers, and even estate sale companies.

Buyer behavior to avoid while attending estate sales during or after the holidays.

  • Please do not use abusive language with other buyers and especially the estate sale company. They can ask you to leave and bar you from any future sales. There is no excuse for rudeness.
  • If an estate sale owner asks you to move your vehicle – please do it. They are in charge and you are an “invited” guest. It will only cause problems.
  • Please remember to use the words please and thank you. Estate sale companies experience many types of stress and good manners go a long way. This should be a pleasant shopping experience as it would be in a retailer such as Macy’s.
  • Whatever the entrance procedure is set up by the estate sale company please follow their directions and do not shove or push in line or while waiting to enter.
  • The estate sale company represents the sellers and it is their job to get the best possible price (you are still saving over retail). Don’t start haggling and telling them about their prices. You can always shop somewhere else.
  • Be sure to read all posted signs from the estate sale company (if they have them) and follow their instructions. Failure to do so may result in your eviction from the sale and then you have lost a great opportunity.
  • If you have any questions about the sale, email or call the liquidator. Some companies do not accept emails or calls. Most estate sale companies post their terms and conditions on estate sale listing websites.

Sellers,  if you have done your due diligence including speaking with past clients of the estate sale company, reading reviews, conducted an in depth interview and signed a contract, it is now time to step back and let the professionals you hired to conduct your estate sale do their job. Remember the best source for choosing an estate sale company is after you have done your own research. Don’t rely on the BBB, or any one particular group. Seek out their advice, but remember that the responsibility for choosing a professional estate sale liquidator is yours, having done your homework thoroughly.

You don’t tell your doctor or dentist how to do their jobs and professional estate sale companies deserve the same courtesy and respect. If you feel you need to be at the sale to watch over the estate sale company, you shouldn’t have hired them. It indicates to the estate liquidators that you don’t trust them.  Estate sale liquidators take what they do seriously, with professionalism, and they need your trust and confidence to do their job for you. They want your sale to be as successful as it can be, but no one can give you a guarantee. You and the estate sale company benefit from your sales success. However, weather, competition, and what you have for sale will be a big determiner of your sales’ success.

With Thanksgiving less than two weeks away, don’t let the stress of this holiday season create unnecessary uncomfortable and avoidable situations at estate sales and take away a great source for unique and rare finds, stretching your budget, reaping financial reward, and going green.

Estate Sales News Celebrates Veterans Day – Thank You

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Americans today take time to appreciate and give thanks to all those who have served our country.

We thank those who have served and protected us and our freedom.

If you pass a man or woman today in a military uniform please take a moment to say thank you. Our freedom is priceless and so are those that have served, are serving, and those that will someday wear the uniform.

Branding And Marketing And Its’ Effects On Estate Sales Companies

Every estate sale company should have a marketing strategy and a logo that differeniates them from their competitors.

Estate sale listing websites use marketing strategies to attract estate sale companies and the buyers that estate liquidators need to attend their sales.

Estate sale companies also need to brand and market their businesses.

It is important to be visible on an estate sale advertising website (EstateSale.com, EstateSales.org, EstateSales.Net are all in the business of advertising estate sales and companies).

Owners of estate liquidation businesses also need to have a strategy to attract buyers and sellers and a logo that is unique. Having a tag line makes a lasting and significant statement that defines you and your business.

For instance EstateSalesNews.com is branded, has a marketing strategy, and has a tag line.

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Our logo was created specifically for us along with the sale tag (reminding people of the news and sales) and the important tag line – Your estate sales resource,  (referencing the information and answers to your estate sales questions whether you are a seller, buyer, or estate sale company).

We market in several areas including Facebook, Twitter, Pinterest, YouTube, LinkedIn, and Google+. We use other marketing as well to boost our visibility.

So put together your marketing strategy, (take a look at what your competitors are doing) and brand your business.

What Our Veterans Brought Home Generations Ago

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As we prepare to honor those who have served our country we wanted to take a look at what many veterans brought home.

They packed their foot lockers with photos, uniforms, helmets, trench art, buttons, flags, and a variety of other military memorabilia.

In WW II many veterans brought back the spoils of having defeated the Germans, however, many of these items are not permitted to be displayed on certain sites because of what they represent. They can be sold, but many public websites do not permit them to be displayed for sale on the internet. Our veterans brought them home with good and honorable intentions having fought battle after battle, but today flags, buttons, cap badges, arm bands, post cards that were printed by the Germans during WW II and numerous other items are now being put up for sale as the greatest generation passes.

They are very collectible and there is nothing wrong or improper with these collections or those who purchase them. However, millions of people are affected by the site of this memorabilia because of the loss of family or friends during WW II.

As we prepare to celebrate all our Veterans let us remember the freedom they have made possible for us.

Thanksgiving & Christmas Go Vintage From Estate Sales

Today for ThrowBack Thursday we are going vintage. Great for wearing for family dinners and what a special gift for Christmas. Let’s see what’s vintage for sale.

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Just a few of the thousands of vintage items available at estate sales.

Four Weeks To Thanksgiving – Are You Ready?

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Only four weeks to Thanksgiving. We have asked estate sale companies from across the country to let us know what they have for decoration or use on your table.

Keep watching. Don’t forget to start your Christmas shopping early at estate sales.

Happy Wednesday.

 

Advertising – How Times Have Changed, Even For Estate Sales

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Visiting the Neon Museum in Las Vegas this past weekend had me thinking about advertising and how times have changed. Neon was used for everything in Las Vegas from casinos, resorts, wedding chapels, dry cleaners, restaurants, and even to showcasing big name entertainers. It is considered an art form and the Morse Museum (known for it’s Tiffany collection) is now gathering vintage neon from the greater Orlando area.

In the late 1800’s it was typical to present a card, use newspapers (most cities and large towns had at least two) and as the primary source of news published a morning and evening edition.

As we entered the 20th century newspapers were joined by billboards, electric sign (bulbs or neon), and magazines.

Estate sales that were in their infancy in the early 1960’s mainly used newspapers and on the days of the sales tacked up cardboard or poster board signs on telephone poles.

As we entered the 21st century the internet became a large part of advertising. Estate sale listing websites were created (originally just for estate sales), however, they now offer auctions, online auctions, off site sales, private sales, business liquidations, newsletters, email lists, and the possibilities keep growing as the opportunity to increase income and profits keeps programmers working at these advertising websites creating at a fever pitch to add more ways to attract buyers and estate sale companies, auction companies, consignment shops etc. advertising with them.

Email list services also exist such as Constant Contact along with many of the estate sale listing websites (as part of the package a company pays for).  Estate sales companies can have their buyers sign up and send out an email blast once a week for sales taking place.

Facebook (and the ability to pay Facebook to boost visibility of sales and companies), Twitter, Pinterest (where you can create boards with photos of merchandise at your sales), and of course Google Adwords (a pay per click) method of advertising. This is mostly used by the large estate sale listing websites.

Many estate liquidators have magnetic signs on their vehicles. They also have professional yard signs (where permitted).

Hundreds of estate sale companies have started offering video tours prior to the sale and give a video commentary of what will be for sale.

Most estate sale companies also have printed brochures to pass out to perspective sellers that visit their sales along with business cards in various sizes, some are even magnetic for a refrigerator. They also advertise on line with YP (formerly called the yellow pages in book form).

Some estate sale companies still use newspapers especially in small, more rural communities where not everyone is connected to the internet.

Advertising has come a long way in the last 100 plus years and there doesn’t appear to be any sign of it slowing down. Getting your message out and the news about your sales is challenging with so many venues to choose from, but it all affects the sellers and the estate sale companies financial bottom line.

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Happy Halloween From EstateSalesNews.com

Have a happy and safe Halloween.

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The History of Halloween – A Video From The History Channel

Halloween is only 4 days away and most Americans don’t know the true history of this family favorite holiday.

Our thanks to the History channel for this short and interesting video on Halloween from 2000 years ago to today.

Do you have your costume? Don’t forget to check out your local estate sales starting tomorrow. You may find everything from clothing, shoes, wigs, and accessories. Check out estate sale listing websites such as EstateSale.com, EstateSales.Net and EstateSales.org and to see what ideas you can come up with. Also be sure to visit Pinterest for hundreds of ideas for DIY costumes.