Category Archives: Pinterest

Advertising – How Times Have Changed, Even For Estate Sales

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Visiting the Neon Museum in Las Vegas this past weekend had me thinking about advertising and how times have changed. Neon was used for everything in Las Vegas from casinos, resorts, wedding chapels, dry cleaners, restaurants, and even to showcasing big name entertainers. It is considered an art form and the Morse Museum (known for it’s Tiffany collection) is now gathering vintage neon from the greater Orlando area.

In the late 1800’s it was typical to present a card, use newspapers (most cities and large towns had at least two) and as the primary source of news published a morning and evening edition.

As we entered the 20th century newspapers were joined by billboards, electric sign (bulbs or neon), and magazines.

Estate sales that were in their infancy in the early 1960’s mainly used newspapers and on the days of the sales tacked up cardboard or poster board signs on telephone poles.

As we entered the 21st century the internet became a large part of advertising. Estate sale listing websites were created (originally just for estate sales), however, they now offer auctions, online auctions, off site sales, private sales, business liquidations, newsletters, email lists, and the possibilities keep growing as the opportunity to increase income and profits keeps programmers working at these advertising websites creating at a fever pitch to add more ways to attract buyers and estate sale companies, auction companies, consignment shops etc. advertising with them.

Email list services also exist such as Constant Contact along with many of the estate sale listing websites (as part of the package a company pays for).  Estate sales companies can have their buyers sign up and send out an email blast once a week for sales taking place.

Facebook (and the ability to pay Facebook to boost visibility of sales and companies), Twitter, Pinterest (where you can create boards with photos of merchandise at your sales), and of course Google Adwords (a pay per click) method of advertising. This is mostly used by the large estate sale listing websites.

Many estate liquidators have magnetic signs on their vehicles. They also have professional yard signs (where permitted).

Hundreds of estate sale companies have started offering video tours prior to the sale and give a video commentary of what will be for sale.

Most estate sale companies also have printed brochures to pass out to perspective sellers that visit their sales along with business cards in various sizes, some are even magnetic for a refrigerator. They also advertise on line with YP (formerly called the yellow pages in book form).

Some estate sale companies still use newspapers especially in small, more rural communities where not everyone is connected to the internet.

Advertising has come a long way in the last 100 plus years and there doesn’t appear to be any sign of it slowing down. Getting your message out and the news about your sales is challenging with so many venues to choose from, but it all affects the sellers and the estate sale companies financial bottom line.

Internet

The History of Halloween – A Video From The History Channel

Halloween is only 4 days away and most Americans don’t know the true history of this family favorite holiday.

Our thanks to the History channel for this short and interesting video on Halloween from 2000 years ago to today.

Do you have your costume? Don’t forget to check out your local estate sales starting tomorrow. You may find everything from clothing, shoes, wigs, and accessories. Check out estate sale listing websites such as EstateSale.com, EstateSales.Net and EstateSales.org and to see what ideas you can come up with. Also be sure to visit Pinterest for hundreds of ideas for DIY costumes.

What’s Selling At Estate Sales? Accordian, Vintage Coke Machine, Rings

Here’s a look at what’s selling this Mother’s Day weekend.

Panorama City, CA May 9

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Brighton, MI May 8

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Orland Park, IL May 7

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To find estate sales check out these websites. Please tell the estate sale companies you visit you reading EstateSalesNews.com Passionate about estate sales.

Estatesale.com

EstateSales.Net

EstateSales.org

ThrowBack Thursday On Estate Sales News – Vintage Permanent Wave Machine

How many remember seeing a woman relative connected to one of these? Getting a permanent wave!

Vintage Permanent Wave Machine

It’s About Vintage Today On ThrowBack Thursday. Campers, Trailers, Trucks

Today we celebrate the way we use to camp and travel and the rebirth that is going on in vintage campers, trucks, and other vintage vehicles. If you are interested in becoming part of this growing group or just want to enjoy “the good old days” Click here for the link to their website to subscribe.

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Vintage boat camper.

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1961 vintage milk truck turned body and paint truck.

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Vintage truck and tear drop trailer.

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Vintage camper.

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Estate Sale Topics Past, Present, And Future on Estate Sales News

Estate Sales NewsApril 1, 2015 and with new additions and features. Estate Sales News offers topics we have written about in the past, present, and future. What you need to know. This list is for sellers, buyers, and estate sale companies. If you have a topic you would like us to report on just email us at support@estatesalesnews.com.

Advertising – From estate sale listing sites, SEO, social media, brochures, email lists, signs, & more

Animals – dealing with pet stains and odors etc.

Antiques – where to learn, how to know and understand (gesso for example)

Appraisals – It is more than USPAP, understand what it is, who they are, and the many associations

Art – A general discussion on where to learn more

Auctions – Online, on site, and the difference between an estate sale and how they can work together

Baby Boomers – companies that specialize in educating liquidators that work with those moving to assisted living, elderly parents, and downsizing

Bonding – what is it, the different types

Books – First additions to comics and where to find information

Buyers – Advertising for them, etiquette, number system, negotiating, working with them

Choosing an estate sale company it’s not so simple anymore (a printable list to assist you in the process)

Clients – Estate sellers, working with expectations and realities, a helping hand and more…

Clean outs – Who will and won’t, what to expect and fees

Clothing – Vintage or new

Conferences – 2013 and 2014 estate sale conferences

Consignments – what, why, and when they may be useful

Downsizing – decisions to be made including, don’t throw anything out until you talk to a liquidator

Education – Online eduction to apprenticing, society’s to belong to

Estate sales – Understanding what they are, and the process

Estate sale Contracts – What are the basics and what you should know.

Estate sale costs – commissions, fees, how and why what is charged

Estate sale listing websites – who, what they offer, where to find them on the internet

Ethics – Checking for reviews, doing your due diligence to choose an estate sale company

Growing your audience – so many sites that you can participate on to increase visibility on the internet

Insurance – Liability, why it is important, who needs it, where it can be found

Ivory – New United States rules and concerns in various states about the sale (will be updated as needed)

Jewelry – fine, vintage, costume, gold, silver, testing, weighing, and in general

Social Media – Facebook, Twitter, Pinterest, Google+, reddit, and Instagram, why it is important and how to use it effectively. This is a frequent topic on EstateSalesNews.com

Taxes – an on going topic about estate taxes and sales taxes in different states.

ThrowBack Thursdays – we look back at items of the past including photos

Videos – News worthy estate sales and video chats.

What’s selling at estate sales

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2015 New Year’s Resolutions For Estate Sale Companies

Slide1This Monday with only two days left to 2014 we had a suggestion from an estate sale company owner about resolutions for the New Year of 2015.

Estate sale companies had a banner year in 2014. Whether you have been in business for years or you are a new estate sale company this is a great opportunity to review your business plan (how’s your accounting system working for you and even your client)? Do you have a team or staff that are basically “to go bag” ready for estate sales that come up at the last minute. Is your calendar for marked for any special family events or vacation time. Everyone needs some down time. Are you keeping up with trends in your area?

This is an excellent time to review your social media advertising. Do you use social media to it’s best advantage to advertise your company? It’s a must in todays’ internet connected world. Who is in charge of all the various forms of social media for your company; Facebook, Twitter, Reddit, Instagram, YouTube, Pinterest, Google + to name the major outlets? There are even social media software companies now available for you that you can pay for monthly to keep your company visible and communicating with the outside world. Keeping your estate sale company in front of the public in this rapidly growing industry is a must. An estate sale company owner cannot do it all and if you don’t have a staff member that can take charge of this advertising, these social media software companies may be your answer.  Make it a resolution for 2015 to keep your audience on social media informed about your company and estate sales.  This is also a good time to look back at your advertising expenses from last year and determine what worked and what didn’t and put your dollars to work for you where they will do the most good.

Now more than even a year ago is the time to learn out SEO – search engine optimization. This helps Google, Bing, and other search engines find your company. A hot topic for sure in today’s tech world.

An important resolution to examine is how you do business including working where the competition is strong. Keep your ethics high as well as your reputation. It’s your best advertisement, it’s free, and in our internet connected world it can easily escape you. Checking weekly for any online reviews is paramount to maintaining an exemplary public image.

Eliminate what was difficult or didn’t work for you.  Know when to politely turn down a sale that may not be the best choice for you, your staff, and the seller and lastly continue to become educated about all the new tools and laws that affect your business. Estate liquidation is a continually evolving business and keeping up to date from what’s hot and what’s not, laws about ivory, endangered species, and migratory birds, the value of gold and silver, what credit card processors work best, security cameras, liability insurance, permits, signage, resale certificates, collecting sales tax (if necessary) etc. is a must for success and your financial well being and the sellers bottom line.

As a friend Barbara Stevens Jersey, Wonder Women Estate Sales suggested to us “now is a good time to ring out the old and bring in the new”.

Christmas 2 Weeks From Today – Estate Sale or Not? ThrowBack Thursday

Vintage ChristmasThis is the last weekend before Hannukah and two weekends before Christmas.  The decision whether to run estate sales at this holiday time is a tough one for estate sale companies.

The area you are located in, the retail shopping available to the community is a consideration. Another concern is how does your staff feel about working so close to the holidays. Each company must make their own decision, but a word of advice to estate liquidators, especially newer ones in the industry, ask them. A cheerful smile and a happy tone in their voice helps create sales. If they are tired or feeling remorse about not being able to share in pre-holiday family events can add frowns to faces and even make some people cranky. This time of year can be stressful for many and hopefully you have give consideration to this before accepting sales. You also want to consider the results your clients may expect.

Again it depends on what part of the country you’re in and the community as well.

Be sure to check out our new additions to our Christmas and Estate Sales Pinterest Board.

** Please share us with your friends and let estate sale companies know you read EstateSalesNews.com.

 

 

Advertising Estate Sales At The Holidays!

MP900430684With the two biggest holidays of the year rapidly approaching and involving family and friends if you are an estate sale company and conducting estate sales or events during this period, it is very important to have your advertising thought out and ready.

If you are conducting an estate sale starting on what retail calls Black Friday, you should have started advertising already. Tweeting daily about your upcoming Black Friday sale. Provide them with interesting snippets about the sale and what will be in it. Break it down to tweet out 4 or or 5 days every week. Also use Facebook to start showing items that would make good gifts. Especially if it is a designer or vintage item.

Google+ (if you have a gmail account) is another great place to start letting the public know about your sale.

Now is the time to create your Pinterest Board for Black Friday. In fact you may want to title it Black Friday Estate Sale (with your company name or sale location) included.

Keep your website updated. If you don’t keep your website updated it is usually interpreted as a laissez-faire attitude and that can reflect about your business in general. Some estate sale companies have said “I’m too busy” or “I don’t have time”. If you don’t have the ability to invest your time in your business consider revamping your business plan, hire someone to help you, ask a staff member to assist or think about a business that requires less of your time. Owning an estate liquidation company is not a Monday to Friday job and doesn’t work on a 9 to 5 clock. It is a dedication as an entrepreneur to probably working 6 days a week starting very early in the morning until as late in the evening. The early and late times are your computer and social media time leaving normal business hours for answering and returning telephone calls.  It is all about the work that goes on behind each sale and keeping your company in the forefront that takes place other than at the estate sale location.

Advertising should also be ready and thought out for Christmas. Lead in time in advertising is the key to success. Be creative too. Look at things included in your sale and talk about some creative suggestions to your audience.

Estate Sales News has started a Pinterest Board for estate sales that will be working on Black Friday and will continue.

Oscar de la Renta Has Died – Designer Fashion and Accessories At Estate Sales

Oscar de la Renta dress on eBaySad news this morning from the world of fashion. The man that dressed socialites and celebrities and every first lady from Jackie Kennedy to Michelle Obama and just two weeks ago George Clooney’s bride Amal Alamuddin died last evening. His fashions and style were classic and prized by all who wore them.

His passing reminded us of the designer finds that can be found at estate sales across the country every week. Last Friday on What’s Selling At Estate Sales here on Estate Sales News one of the items shown was a Louis Vitton clutch. The same estate sale also featured other designers including Fendi, Ferragamo, and David Yurman.

At an estate sale this weekend, October 24th by Best Yet LLC in Marlboro, New Jersey, designer hand bags from Fendi, Cole Haan, Celine, and Furla are some of the names you will find at this sale.

Searching EstateSales.Net, EstateSales.org, Estatesale.com and Estatesale.company on a weekly basis may surprise you with the designer fashions and accessories for sale.

If the estate sale company lists designer fashions and doesn’t disclose them, call them and ask who and what size.

Shopping at estate sales can save you money and dress you exquisitely. Please let them know Estate Sales News recommended your search. We appreciate it. Share us on Facebook, Twitter, YouTube or Pinterest with your friends. Our support comes from you.

*The Oscar de la Renta dress shown is from ConsignmentNow.