Category Archives: Pinterest
Estate sale companies had a banner year in 2014. Whether you have been in business for years or you are a new estate sale company this is a great opportunity to review your business plan (how’s your accounting system working for you and even your client)? Do you have a team or staff that are basically “to go bag” ready for estate sales that come up at the last minute. Is your calendar for marked for any special family events or vacation time. Everyone needs some down time. Are you keeping up with trends in your area?
This is an excellent time to review your social media advertising. Do you use social media to it’s best advantage to advertise your company? It’s a must in todays’ internet connected world. Who is in charge of all the various forms of social media for your company; Facebook, Twitter, Reddit, Instagram, YouTube, Pinterest, Google + to name the major outlets? There are even social media software companies now available for you that you can pay for monthly to keep your company visible and communicating with the outside world. Keeping your estate sale company in front of the public in this rapidly growing industry is a must. An estate sale company owner cannot do it all and if you don’t have a staff member that can take charge of this advertising, these social media software companies may be your answer. Make it a resolution for 2015 to keep your audience on social media informed about your company and estate sales. This is also a good time to look back at your advertising expenses from last year and determine what worked and what didn’t and put your dollars to work for you where they will do the most good.
Now more than even a year ago is the time to learn out SEO – search engine optimization. This helps Google, Bing, and other search engines find your company. A hot topic for sure in today’s tech world.
An important resolution to examine is how you do business including working where the competition is strong. Keep your ethics high as well as your reputation. It’s your best advertisement, it’s free, and in our internet connected world it can easily escape you. Checking weekly for any online reviews is paramount to maintaining an exemplary public image.
Eliminate what was difficult or didn’t work for you. Know when to politely turn down a sale that may not be the best choice for you, your staff, and the seller and lastly continue to become educated about all the new tools and laws that affect your business. Estate liquidation is a continually evolving business and keeping up to date from what’s hot and what’s not, laws about ivory, endangered species, and migratory birds, the value of gold and silver, what credit card processors work best, security cameras, liability insurance, permits, signage, resale certificates, collecting sales tax (if necessary) etc. is a must for success and your financial well being and the sellers bottom line.
As a friend Barbara Stevens Jersey, Wonder Women Estate Sales suggested to us “now is a good time to ring out the old and bring in the new”.