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Google, Bing, Yahoo, AOL – Why Search Engines Are Important For Estate Sales

Logo_Google_2013_Official.svgMost of the world knows about the biggest search engine on the Internet, Google. Other large search engines include Bing, Yahoo, and AOL. Why are they important to estate sale liquidators and estate sale sellers?

Whatever topic a seller or buyer wants to look for they are typing it into one of those search engines.

Each of these search engines can list 100’s or 1000’s of pages for the researched topic. The problem is that very few people go past page one of any of these search engine results which is why your estate sale or estate sale company needs to be found on page one.

Without getting to technical unless you have paid any of these search engines to be at the top of the page or listed along the right side your estate sale company needs someone with SEO (search engine optimization) experience. They will know what key words (search terms) and meta tags or headspace (words and descriptions used in searching depending on the website platform being used) to use, however, as an estate liquidator you should know how your competition is found and inform your internet tech so they can make sure you are competitive. A suggestion would be to type into Google your competition’s name or names and see what shows up.

Sellers, you’re asking why is this important to me? Well for a several reasons, not the least is that if your estate sale company is not found you are relying on the estate sale listing site to promote your sale, however, buyers are also finding any other sales in your area (your competition). If your estate sale company shows up on the front page of a search engine that represents an opportunity for your sale to stand apart from all the others. Your estate sale should be on both an estate listing site and an estate sale liquidator website along with all the social media we have previously mentioned.

When you find an estate sale company who relies solely on an estate sale listing site your not only among the multitude of sales listed, but utilizing any social media connections they have without any direct connections to your estate sale company’s website and that sends buyers and sellers back to the listing site rather than to an estate liquidator company’s website.

Google is the largest search engine. EstateSalesNews.com utilizes Google to advertise us, but so do all the top estate sale listing websites, EstateSales.NET, EstateSales.org, Estatesale.com to mention a few. Bing, Yahoo, and AOL also have paid advertising available.

If your company can’t afford to pay for these search engine ads, then having a knowledgeable internet tech to provide your website with social media links and space for your sale to stand alone is a key to your success.

Estate Sales News is here to provide needed information and resources for perspective estate sale sellers, buyers, and estate sale companies.

Any questions you can email us at contact@estatesalesnews.com.

 

News Worthy Estate Sale In Port Charlotte Fl. This Weekend

Sharon L. Hardison and Associates Estate Liquidations is holding an estate sale in Port Charlotte, Fl on May 15, 16, & 17, 2014 from 9am-3pm.

I interviewed Sharon about this estate sale. She told me this belonged to a collector of 40 years. A plethora of sterling, including 2 solid fine silver troy ounce bullion bars. There is a large coin collection she said along with antiques, airline collectibles, a signed Peter Max and a signed Andy Warhol, much artwork, author signed books and so much it would be hard to list it all here.

Estate Sales News has put together this slide show to provide a preview of what’s going to be available at this news worthy estate sale.

Here is a link to Sharon’s website for more on this extraordinary sale.

Estate Sales In May Face Many Obstacles That Can Be Overcome

Clearing hurdlesMay is one of the busiest months of the year socially. Estate sale liquidators need to be on the top of their game in order to cross over the hurdles and navigate the various events that take place. Let’s take a quick review of the events of May.

The first weekend of the month is First Communion for thousands and the beginning of an entire month of college graduations. Mother’s Day comes along the second Sunday of the month and families tend to gather together for a celebratory weekend about Moms and Grandmas. As May progresses high school graduations begin in many parts of the United States along with colleges and then finally as we head into the last of May, Memorial Day celebrated on the last Monday of the month to honor the men and women who died while serving in the United States Armed Forces has also become the unofficial first weekend of summer holidays. May truly has social events happening every weekend for someone somewhere, more so than many other months.

What can be done to overcome all of this while the estate sale season is in full swing?

Estate sale companies should start with getting estate sales or events out in the public forum early. List them as soon as possible on estate sale listing sites. Try to include at least a few staged photographs to attract the attention of those looking. (Whenever you post your initial sale photos declutter if necessary and stage the photos to show case what it is you want the public to see first).

Estate liquidators should also get them up on their website immediately and hopefully with a slideshow or short video. (An estate liquidators website is very important to maintain an internet presence and to keep their name in the public.)  Again the items shown should be staged. Every care needs to be taken to provide potential buyers with a reason why their sale should be first on the list.

Social media is next. Make sure you have a business Facebook page, a Twitter account, google+, reddit, YouTube and a business Linkedin account. All of these pages should connect to the estate sale company’s website. The estate sale business requires not just the physical labor of the staging and conducting of the sale, but the media skills to keep the buying public informed and excited about their sales.

The last concern for advertising is newspapers and that usually takes place a few days before the sale.

It is now time to consider how you advertise. For Mother’s day suggest items in your estate sales at least two to three weeks a head that would make special or unique gifts (many sales offer jewelry, collectible glass and china and other items that the special women in your life may enjoy). Gifts for college or high school graduates can include items they will need to take to college (a TV, linens, etc) and for those joining the job market what they may need to set-up their own apartment or room, i.e. furniture, kitchenware, lighting etc.

Planning ahead and preparing for months where social functions will conflict with estate sales distinguishes the experienced liquidator from others. A seasoned professional estate liquidator is like an athlete that has trained and learned what enables them to win even in a tough race.

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EstateSalesNews.com your resource for information and news about estate sales and estate sale companies.

 

 

 

Estate Sale Companies – High End, Middle Of The Road, A-Z 1 day to 3

chandelierDSCN0606As the estate sale industry continues to enlarge by leaps and bounds estate liquidators are choosing to what types of sales they want to handle. This applies from the east coast to the west coast and from the north to the south.

Some estate liquidators prefer to handle only high value estates (designer furniture, gold and silver jewelry, listed art and glass etc.). It means they handle fewer sales, but they expect greater financial returns for the seller and their commissions. Many other estate sale companies work with the average house contents (furniture, kitchenware, lawn and garden, clothing etc.) They may hold more sales, but they too provide a much needed service. Then there are companies that will work from a 1 day sale (usually a partial contents) to a 3 or 4 day sale including a hoarders house.

Whatever company you choose, ask how they obtained their experience and knowledge.

Remember that retail prices do not apply to estate sales. It’s like buying a car, once it leaves the lot the price declines. Unless it is a one of a kind, extremely unique or a rare antique, it will not bring the price you purchased it for.

How your items are priced will determine how successful your sale is (that is not to suggest anything be given away in price), but it is important to price right. That also does not mean that eBay is the only source for prices. There is a host of available data on the internet to assist with pricing not the least of which are professionally trained certified personal property appraisers.

If you have just a general contents home or property find the estate sale company that will be competent, knowledgeable, and excited to bring you financial success.

Remember it isn’t what a company sells, it is how well they succeed at what they are selling.

Estate Sale Friday – Buyers Obligations On Purchases

Estate Sale signJust as estate sale companies and sellers have a contract, a buyer does as well – your receipt for any purchases you make at an estate sale.

When you arrive at the sale see if they have a number or list system in place. You want to assure your entry place if they have some type of crowd control/entry system in place.

Next, take a look around for any signs posted – No Purses, No Large Purses, All Sale Final, All Sales As Is, No Returns, No Checks, etc.

When the sale begins and you enter again take a brief look around for any additional information posted. If you have any questions find the estate sale company owner, manager, or staff member and ask any questions quickly so you and they can return to business.

If you make a purchase of anything you are concerned about ask the owner/manager what the company policy is. Most times all sales are as is and final. Remember you are buying at an estate sale, not a retailer. 90% have a no return policy. Hopefully it will be printed on the receipt you receive for your purchase, however, many may not, but if the signs are posted in public sight that mean “as is” and “no returns”.

It is your obligation as a buyer to determine whether you will take the chance on the purchase you make or not. The exception is if an electronic item is said to be in working order. If the estate sale company says it has tested and works make sure they include that on your receipt. That protects you, however, that does not mean that several weeks later you can return the item. When you get it home try it out. If it still works – ” you bought it “.

Estate Sales offer great opportunities.

Next week we are visiting Port Charlotte, Fl. for a fabulous upcoming sale of jewelry.

If it’s Friday it’s estate sales. Share us with your friends and family, Register to get the news delivered directly to you inbox,  Like us on Facebook, Follow us on Twitter and Pinterest, please.

 

Mother’s Day Is May 11, Buy Her Something Special At An Estate Sale

LaliqueEstate Sale companies there is just over 2 weeks before Mother’s day. Now is the time to use every advertising resource you have to get the message out that buying a Mother’s day gift at an estate sale can make it very special.

Vintage clothing and jewelry, collectible or vintage kitchenware, linens, antiques, even vintage hats and designer purses can be bought.

Take your advertising to the next level. Utilize not only estate sale listing sites, but Twitter, Facebook, Pinterest, Reddit, Google+ and YouTube. Social Media is free in most cases and can reach millions.

For instance create a Pinterest board for Mother’s day for your sale. Showcase special items.

Tweet out what you’re finding as you sort through the contents.

This is also a moment to showcase your advertising capabilities and utilize this in your presentation to perspective estate sellers.

The possibilities are restricted only by your creativity.

Buyers this is your opportunity.

EstateSalesNews.com will be writing more on this subject. Register for more great estate sale tips.

Today Is Earth Day – Go Green Buying At Estate Sales

earthToday is Earth Day. When you buy at an estate sale you  recycle, repurpose, and most important keep the earth greener.

Estate Sales News celebrates Earth Day. Shop at estate sales and keep our home green.

 

Good Friday And Easter Weekend The Effect On Estate Sales

With millions of people across the country observing Good Friday today and Easter on Sunday, many estate sale companies are not conducting any sales this weekend.

Monday we’ll be reporting on a newsworthy sale that will be taking place in Englewood, Fl. next weekend.

Don’t forget to sign up to get direct notification in your inbox of any new articles from Estate Sales News.

Estate Sales News wishes our readers a weekend of joy and family.

 

Vintage Easter Postcards – Estate Sale Finds

As we approach Easter weekend we thought you might enjoy this video on a collection of vintage Easter cards and postcards. They were very popular during the late Victorian and Edwardian era.

Estate Sale Friday – What, Where, How, When

Estate Sale signToday is the beginning of most estate sales across the country. Some started yesterday and some will start tomorrow.

When preparing to go shopping be prepared. Print out the sales you want to attend or have them on your smart phone. Have a GPS or maps done to send you on your way. Know whether the estate sale companies you visit take cash, credit or checks.

If you are an estate sale company by now advertising is done (print, social media, and internet) everything in the property has been staged and priced. Your staff is ready, permits are on hand if necessary, bags, boxes, and paper for wrapping are in place and you are counting down to the opening of the door. Your entrance system is also in place (number system, list, etc. or nothing just as you come).

Hopefully if you have sellers or heirs they are prepared to let the estate sale professionals they hired do their job.

If you haven’t already decided what or where to go check out EstateSales.NET, EstateSales.org, Estatesale.com or the newer site Tagsellit.com

Whatever you decide, have fun, use estate sale etiquette and shop and save.

EstateSalesNews.com  your online source for all things about estate sales.