Tag Archives: advertising
Estate Sales Advertising Without Pictures Of Items For Sale
Estate sales that advertise items without showing pictures certainly is disturbing to buyers and sellers.
Looking at estate sales and searching for items is a regular practice. What is disturbing is the written advertising includes items (many larger), but no photos are on the estate sale advertising listing website.
We were looking today for vintage appliances and found one estate sale advertising a galvanized tub, but no photos were included. Advertising vintage items with no photos of a vintage tub, yet a photo of a walke. This is not good advertising.
It is vital to a seller and to attract buyers that items of serious interest have photos on websites that advertise estate sales.
Many estate sale advertising listing websites limit the number of photos or an additional charge is incurred. This should be taken into account by the estate sale company when deciding on their costs.
Advertising items of interest in an estate sale, however, should have photos on advertising websites unless it is a security situation.
Sellers, if you are looking for an estate sale company ask to see their online advertising. Ask how they decide what is and isn’t important. Discuss what items of interest to buyers are in your sale and would they feature photos of them.
Searching for items of serious interest that are included in the listing section of the sale without a photo on the website page is not good marketing and that is not beneficial to your bottom line.
Advertising is a knowledge of marketing and requires experience. Anyone can post a list, but knowing what is of interest to buyers is the trademark of an experienced estate sale company.
Estate Sales Help For 2017
EstateSalesNews.com for 2017 has offered estate sales help for almost four years now.
We have covered almost any topic you could think of.
As we enter the winter season for much of the country let’s do a general review.
Sellers – How to choose a estate liquidator, do your own due diligence, what to expect and what not to expect, estate sale contracts. Over 100 topics to think about and consider as a seller.
Buyers- Buyers etiquette, where to find estate sales, how to enter an estate sale. Having an estate sale kit and what to bring to an estate sale, and how to negotiate to with estate liquidators in an unoffensive and successful way.
Estate sale companies – What to include in an estate sale contract, how to work with sellers that don’t understand the liquidation process. Where to advertise your estate sales. Using social media to be found and get your message out. Working and networking with other liquidators and appraisers. Where to list your estate sales. Working with a website.
We have also covered estate sales of the rich and famous.
All this information is in our archives along with videos and is free to assist you.
Our goal is and has been to educate and inform you without cost and provide answers and solutions. Liquidating personal property is a stressful experience whether you are downsizing or selling off a loved ones belongings.
Estate sale companies wear many hats and the experienced companies that have great reputations understand what is required for success for all parties.
We hope that as the number one internet source for estate sale information we provide you with the estate sale help you need. We no longer liquidate estates, but we use our twenty plus years of experience to hopefully guide you in the liquidation process.
We welcome your thoughts, comments and suggestions. Please email us at carol@estatesalesnews.com. We will respond as soon as possible.
Understanding The Estate Sale Process
Understanding the estate sale process is very important as the liquidation business continues to grow.
Estate sale companies cannot commit until they have seen everything you are selling. The company needs to decide if there is enough in the sale to make it profitable for them.
Estate liquidators have many expenses such as insurance, staff, supplies, security and the time needed to prepare the sale. Liquidators have to include their advertising costs to compete with the growing number of estate sales.
Sellers hiring an estate sale company should recognize that they have a multitude of expenses. Working to create a successful sale for you to the best of their ability requires knowledge and marketing experience.
Estate liquidators also need empathy in many cases for clients.
A strong estate sale contract that protects and explains the estate sale company obligations and the sellers obligations is very important in the process. Many estate sale companies have their contracts prepared by attorneys.
The estate sale company may have a membership in associations such as the NAOEL. These associations and societies charge a fee to join and a yearly fee for membership. They also provide education that they charge the estate liquidator for.
The estate sale company incurs the cost of excepting charge cards. Fees are accessed and each company decides whether to charge them to a seller or absorb them. This may be part of their commission. Each estate sale company is different.
Sellers should understand what is required to prepare and conduct a sale. Reviewing the estate sale process with any estate sale company you are interviewing is important to avoid future misunderstandings.
Advertising Estate Sales Is A Business Too!
Looking at and reading articles on the internet about estate sales including online newspaper articles, Google alerts, guides, etc., one can easily see that advertising estate sales through internet media publications (not just Facebook or Twitter) has become another branch off the liquidation business.
Everything has been showing up in these news and infomercial reports from what to try to score at a sale to how estate liquidators are now having to be watchful for counterfeit money.
Written paid infomercials by estate sale companies and estate sale listing websites are becoming more and more the norm. We have seen content writers and independent journalists writing about estate sales or groups of estate sales.
Choosing what aspect of an estate sale to write about, or what city to draw attention to with a group of estate sales for a weekend is challenging. Particularly if you do not usually attend estate sales or have ever participated in an estate sale.
With competition continuing to grow, so will the means of advertising the estate liquidations. Reading through look for any kind of mention that the author is an estate saler may help you find insightful articles that contain useful and helpful information for all those that attend these weekly events.
As we approach tomorrow, Thursday, May 19th get prepared for a huge weekend of estate sales across the country and be ready to shop.
Estate Sales Costs Evolve Over Time
One of the largest generations in our history, the baby boomer generation, has helped to create a boom in the estate sale industry, changed the way estate sales work, and the costs associated with estate sales.
Ten years ago holding an estate sale you payed a commission to an estate liquidation company or a flat fee and possibly paying an outside source to provide a clean out after the sale. The commission or fee was set by the estate sale company and was the same for almost every sale they conducted.
Not so today. The majority of estate sale companies now carry liability insurance, important for them and sellers. Workman’s compensation is also an expense for hundreds of estate sale companies. Estate sale companies that hold more than one estate sale per week or handle large content sales have had to add staff to handle the volume of sales they are working, advertising has gone from placing an ad in the local paper and hand made signs to marketing with estate sale advertising websites such as EstateSale.com (including featuring large or unusual sales an extra cost. Each estate sale adverting website is different and has varying costs), Facebook (and boosting the post for the sale) professional signage, brochures, memberships in associations, email targeting lists, and clean out costs either by the liquidation company or a company that specializes in clean outs of property.
Estate Sale Advertising Is Now Big Business
Estate sale advertising is growing. The number of companies offering various types of advertising is increasing. Businesses have been created to meet the demand for getting the information out. Some are paid by estate sale companies and some through advertisers.
You have the major estate sale advertising listing websites and they have now included auctions (both online and on site) as well as social media sites such as Facebook, Twitter, Pinterest, Tumblr, YouTube, Google+, Instagram, email services, and craigslist.
Although most estate sale companies have their own websites, several successful companies utilize a variety social media to get their estate sale information out to the public.
The advertising listing websites offer estate sale companies the opportunity to post hundreds of photos, a list of items for sale or descriptions, the ability to feature their sales, email notifications to their subscribers, and the ability to search for items. All three charge fees to be listed, some more than others, along with some that offer advice about estate sales, however, this information is based on conversations with liquidators. Their information is not based on their own experience. This was written about in the autumn of 2015 here on Estate Sales News in response to our survey questions. They are advertising sites for estate sale companies and estate sales that are compensated by estate sale companies.
Branding And Marketing And Its’ Effects On Estate Sales Companies
Every estate sale company should have a marketing strategy and a logo that differeniates them from their competitors.
Estate sale listing websites use marketing strategies to attract estate sale companies and the buyers that estate liquidators need to attend their sales.
Estate sale companies also need to brand and market their businesses.
It is important to be visible on an estate sale advertising website (EstateSale.com, EstateSales.org, EstateSales.Net are all in the business of advertising estate sales and companies).
Owners of estate liquidation businesses also need to have a strategy to attract buyers and sellers and a logo that is unique. Having a tag line makes a lasting and significant statement that defines you and your business.
For instance EstateSalesNews.com is branded, has a marketing strategy, and has a tag line.
Our logo was created specifically for us along with the sale tag (reminding people of the news and sales) and the important tag line – Your estate sales resource, (referencing the information and answers to your estate sales questions whether you are a seller, buyer, or estate sale company).
We market in several areas including Facebook, Twitter, Pinterest, YouTube, LinkedIn, and Google+. We use other marketing as well to boost our visibility.
So put together your marketing strategy, (take a look at what your competitors are doing) and brand your business.
Advertising – How Times Have Changed, Even For Estate Sales
Visiting the Neon Museum in Las Vegas this past weekend had me thinking about advertising and how times have changed. Neon was used for everything in Las Vegas from casinos, resorts, wedding chapels, dry cleaners, restaurants, and even to showcasing big name entertainers. It is considered an art form and the Morse Museum (known for it’s Tiffany collection) is now gathering vintage neon from the greater Orlando area.
In the late 1800’s it was typical to present a card, use newspapers (most cities and large towns had at least two) and as the primary source of news published a morning and evening edition.
As we entered the 20th century newspapers were joined by billboards, electric sign (bulbs or neon), and magazines.
Estate sales that were in their infancy in the early 1960’s mainly used newspapers and on the days of the sales tacked up cardboard or poster board signs on telephone poles.
As we entered the 21st century the internet became a large part of advertising. Estate sale listing websites were created (originally just for estate sales), however, they now offer auctions, online auctions, off site sales, private sales, business liquidations, newsletters, email lists, and the possibilities keep growing as the opportunity to increase income and profits keeps programmers working at these advertising websites creating at a fever pitch to add more ways to attract buyers and estate sale companies, auction companies, consignment shops etc. advertising with them.
Email list services also exist such as Constant Contact along with many of the estate sale listing websites (as part of the package a company pays for). Estate sales companies can have their buyers sign up and send out an email blast once a week for sales taking place.
Facebook (and the ability to pay Facebook to boost visibility of sales and companies), Twitter, Pinterest (where you can create boards with photos of merchandise at your sales), and of course Google Adwords (a pay per click) method of advertising. This is mostly used by the large estate sale listing websites.
Many estate liquidators have magnetic signs on their vehicles. They also have professional yard signs (where permitted).
Hundreds of estate sale companies have started offering video tours prior to the sale and give a video commentary of what will be for sale.
Most estate sale companies also have printed brochures to pass out to perspective sellers that visit their sales along with business cards in various sizes, some are even magnetic for a refrigerator. They also advertise on line with YP (formerly called the yellow pages in book form).
Some estate sale companies still use newspapers especially in small, more rural communities where not everyone is connected to the internet.
Advertising has come a long way in the last 100 plus years and there doesn’t appear to be any sign of it slowing down. Getting your message out and the news about your sales is challenging with so many venues to choose from, but it all affects the sellers and the estate sale companies financial bottom line.
Advertise On Estate Sales News For A Broader Audience & Stand Out
Estate Sales News is a national news magazine/blog with a national audience. The #1 source for estate sales news and information.
Join our diverse businesses, estate sale companies, senior transition specialists, website developers, restaurants, estate sale associations, RV sellers and more to reach a broad national audience.
We offer 3 sizes of ads, no contracts, no pay per clicks, flexibility, and a social media audience. We also can create an ad for you at a nominal charge. Don’t be left behind. See what we can do for you.
Call us at 407-488-6473 or email us at Carol@estatesalesnews.com to see what we can offer you.
Advertising Estate Sales On Social Media- Facebook, Twitter, Pinterest
Social Media has become a big part of advertising estate sales. Facebook, Twitter, Pinterest, have become sources for buyers to go to. Whether they are looking for an estate liquidation or tag sale, buyers like to network with estate sales companies, other estate sale buyers, how an estate liquidator handles sales, what merchandise is being sold, how a company prices, what kind of payment a personal property liquidation company accepts etc.
A Facebook page for an estate sale company can provide information about an estate sale to hundreds or thousands of people that are using Facebook. Please visit our Facebook page
Twitter will allow the estate sales company to tweet (short sentences if you aren’t a Twitter person) from anywhere with a laptop or smart phone with anyone that is a Tweeter. Live tweets from the estate sale as they are conducted. Follow EstateSalesNews.com on Twitter.
Pinterest will let companies create pinboards for buyers that are members with images and videos of objects and hobby interests. You’ll find Estate Sales News there.
For estate sales companies that use these social media it is cost effective because a buyer can be a member of anyone of them for free.
Today having an internet presence that includes social media is beneficial to your financial bottom line as an estate sale client.
Keep up with the latest news in the world of estate sales.
