Tag Archives: Advertising estate sales

Clicks On Your Website Count For Estate Sale Companies

Clicks on your website count for estate sale companies and we discuss the importance for those with websites.

Recently three different articles appeared in various publications or as Google Alerts about estate sales.

Only one article mentioned the name of the estate sale company. Two articles did not include or mention the names of the estate liquidation companies. Only the advertising listing website or credit.

Advertising listing websites are in business to host estate sale companies and showcase the company’s estate sales. Estate sale companies pay for these services.

There are several estate sale companies that are highly successful and they do not have websites. They use their email lists, Facebook, and then list their sales on one or two of the estate sale listing websites. To do this requires extensive marketing knowledge and knowing where to target your advertising.

If you are an estate sale company and have chosen to have a website you did so to increase your internet presence and viewership promoting your company and brand. Increasing your ranking on Google, Bing, Yahoo, or other search engines requires direct clicks on your website.

Advertising Estate Sales – Not All Estate Sale Companies Have A Website

Recently Estate Sales News had the opportunity to speak with a very successful facebook-logoestate sale company that does not have a website, but is successful through their knowledge and navigation of social media and an email list of customers known to them.

The ability to navigate the social media highway is especially important if you do not have a website as an estate sale company. We are not suggesting you do not need a website, only that an estate liquidator can be successful (depending on their social media knowledge and ability) without one.

The expertise to reach and attract buyers, and potential sellers is key to financial success.

Knowledge and ability to market your brand and the contents you are charged with selling is an advertising accomplishment that shows not only experience, but marketing talent. It also helps to give a company an opportunity to stay ahead of their competition.

Facebook and Twitter become your focal points. Facebook has an extensive reach and creating a photo album you share of a sale can bring in new buyers as well as those that follow you, increasing your customer base while permitting you a space between you and your competition. If you are using Facebook, be sure to post and describe photos and follow your posts on a regular daily basis. It is also important to have a business Facebook page that is not your personal page. You can remind your buyers at each and every sale to follow you on Facebook or Twitter for upcoming sales and photos either with signs, business cards or any combination that provides the address where to find your company. Estate sale listing websites remind buyers with every email about sales in there area to follow them on Facebook, showcasing their marketing at it’s best.

You can accept buyers signing for your own email list for upcoming sales & news of interest.

twitter logoUsing Twitter to say in 140 characters or less tidbits of interest about your company, your sales, and any other information you want to share with the public is also an advertising highway to drive interest to your sales and your company. Keep it interesting. Include a photo.

Using estate sale listing websites with their broad audiences, visibility on page one of Google, and thousands of clicks each day is a necessity for almost all, but be sure on your page to remind your audience that they can find you on Facebook and Twitter and provide the address or link for them.

Sellers this information is of great importance to you. The right company is the one you have done your due diligence with and will market your sale to optimize it’s potential return.

Advertising Estate Sales On Social Media- Facebook, Twitter, Pinterest

facebook-logotwitter logoPinterest logoSocial Media has become a big part of advertising estate sales. Facebook, Twitter, Pinterest, have become sources for buyers to go to. Whether they are looking for an estate liquidation or tag sale, buyers like to network with estate sales companies, other estate sale buyers, how an estate liquidator handles sales, what merchandise is being sold, how a company prices, what kind of payment a personal property liquidation company accepts etc.

A Facebook page for an estate sale company can provide information about an estate sale to hundreds or thousands of people that are using Facebook. Please visit our Facebook page

Twitter will allow the estate sales company to tweet (short sentences if you aren’t a Twitter person) from anywhere with a laptop or smart phone with anyone that is a Tweeter. Live tweets from the estate sale as they are conducted. Follow EstateSalesNews.com on Twitter.

Pinterest will let companies create pinboards for buyers that are members with images and videos of objects and hobby interests. You’ll find Estate Sales News there.

For estate sales companies that use these social media it is cost effective because a buyer can be a member of anyone of them for free.

Today having an internet presence that includes social media is beneficial to your financial bottom line as an estate sale client.

Keep up with the latest news in the world of estate sales.