Tag Archives: Estate Sale Advertising

Estate Sales Advertising Without Pictures Of Items For Sale

Estate sales that advertise items without showing pictures certainly is disturbing to buyers and sellers.

Looking at estate sales and searching for items is a regular practice. What is disturbing is the written advertising includes items (many larger), but no photos are on the estate sale advertising listing website.

We were looking today for vintage appliances and found one estate sale advertising a galvanized tub, but no photos were included. Advertising vintage items with no photos of a vintage tub, yet a photo of a walke. This is not good advertising.

It is vital to a seller and to attract buyers that items of serious interest have photos on websites that advertise estate sales.

Many estate sale advertising listing websites limit the number of photos or an additional charge is incurred. This should be taken into account by the estate sale company when deciding on their costs.

Advertising items of interest in an estate sale, however, should have photos on advertising websites unless it is a security situation.

Sellers, if you are looking for an estate sale company ask to see their online advertising. Ask how they decide what is and isn’t important. Discuss what items of interest to buyers are in your sale and would they feature photos of them.

Searching for items of serious interest that are included in the listing section of the sale without a photo on the website page is not good marketing and that is not beneficial to your bottom line.

Advertising is a knowledge of marketing and requires experience. Anyone can post a list, but knowing what is of interest to buyers is the trademark of an experienced estate sale company.

Advertising Estate Sales Is A Business Too!

Looking at and reading articles on the internet about estate sales including online newspaper articles, Google alerts, guides, etc., one can easily see that advertising estate sales through internet media publications (not just Facebook or Twitter) has become another branch off the liquidation business.

Everything has been showing up in these news and infomercial reports from what to try to score at a sale to how estate liquidators are now having to be watchful for counterfeit money.

Written paid infomercials by estate sale companies and estate sale listing websites are becoming more and more the norm. We have seen content writers and independent journalists writing about estate sales or groups of estate sales.

Choosing what aspect of an estate sale to write about, or what city to draw attention to with a group of estate sales for a weekend is challenging. Particularly if you do not usually attend estate sales or have ever participated in an estate sale.

With competition continuing to grow, so will the means of advertising the estate liquidations. Reading through look for any kind of mention that the author is an estate saler may help you find insightful articles that contain useful and helpful information for all those that attend these weekly events.

As we approach tomorrow, Thursday, May 19th get prepared for a huge weekend of estate sales across the country and be ready to shop.

Advertising – How Times Have Changed, Even For Estate Sales

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Visiting the Neon Museum in Las Vegas this past weekend had me thinking about advertising and how times have changed. Neon was used for everything in Las Vegas from casinos, resorts, wedding chapels, dry cleaners, restaurants, and even to showcasing big name entertainers. It is considered an art form and the Morse Museum (known for it’s Tiffany collection) is now gathering vintage neon from the greater Orlando area.

In the late 1800’s it was typical to present a card, use newspapers (most cities and large towns had at least two) and as the primary source of news published a morning and evening edition.

As we entered the 20th century newspapers were joined by billboards, electric sign (bulbs or neon), and magazines.

Estate sales that were in their infancy in the early 1960’s mainly used newspapers and on the days of the sales tacked up cardboard or poster board signs on telephone poles.

As we entered the 21st century the internet became a large part of advertising. Estate sale listing websites were created (originally just for estate sales), however, they now offer auctions, online auctions, off site sales, private sales, business liquidations, newsletters, email lists, and the possibilities keep growing as the opportunity to increase income and profits keeps programmers working at these advertising websites creating at a fever pitch to add more ways to attract buyers and estate sale companies, auction companies, consignment shops etc. advertising with them.

Email list services also exist such as Constant Contact along with many of the estate sale listing websites (as part of the package a company pays for).  Estate sales companies can have their buyers sign up and send out an email blast once a week for sales taking place.

Facebook (and the ability to pay Facebook to boost visibility of sales and companies), Twitter, Pinterest (where you can create boards with photos of merchandise at your sales), and of course Google Adwords (a pay per click) method of advertising. This is mostly used by the large estate sale listing websites.

Many estate liquidators have magnetic signs on their vehicles. They also have professional yard signs (where permitted).

Hundreds of estate sale companies have started offering video tours prior to the sale and give a video commentary of what will be for sale.

Most estate sale companies also have printed brochures to pass out to perspective sellers that visit their sales along with business cards in various sizes, some are even magnetic for a refrigerator. They also advertise on line with YP (formerly called the yellow pages in book form).

Some estate sale companies still use newspapers especially in small, more rural communities where not everyone is connected to the internet.

Advertising has come a long way in the last 100 plus years and there doesn’t appear to be any sign of it slowing down. Getting your message out and the news about your sales is challenging with so many venues to choose from, but it all affects the sellers and the estate sale companies financial bottom line.

Internet

Advertising Estate Sales and Estate Sale Companies – Social Media, Websites, Success

BlogThe internet has become the worldwide method of communicating and that is especially true for advertising.

There are so ways and places to advertise.

If you are advertising estate sales there are many estate sale listing websites out there to list your sales on. They offer packages for advertising and some may even be free. They may even offer social media connections.

Estate sale companies can also advertise on Facebook (free unless you boost your post or promote your website or page), Twitter (where you can tweet several times a day up to 140 characters including during an estate sale), Google+ (you will need a gmail account) where you can post everything from videos to photos and descriptions, reddit (descriptions etc.), LinkedIn where you can showcase your business and personal history and make connections with others in a variety of fields, YouTube for videos, Pinterest for showcasing your individual estate sales or items you have had for sale, and you could also offer an RSS feed (allowing others to follow all your posts). You can also consider writing a blog. Keeping people engaged is the key to success for media marketing.

Sellers when you are considering estate sale companies ask them to show you their advertising and provide you with where and how they advertise. In rural areas and some metro areas some estate liquidators continue with print media as well for those that may not be internet connected.

There are also several organizations out there as well that you can join including the American Society of Estate Liquidators (they will educate you as estate liquidators and help you in learning to promote your company) The Antiques  & Collectible National Association also welcome membership.

There are so many websites available for estate sale companies and liquidations and many liquidators have dedicated internet techs and bloggers.

Advertising is a staple for good business. If you have questions email us at contact@estatesalesnews.com and we’ll offer suggestions where possible.

Why Choose Estate Sales News For Your Estate Sale Information?

information iconEstate Sales have become prolific across the United States. Just look at the number of estate sale listing sites. Over 5,000 estate sale companies are now listed with over 6 websites for estate sale companies to list on.

Estate Sales News is the online estate sale news magazine covering the estate liquidation business, providing estate liquidation information and reporting on newsworthy estate sales. . We are not affiliated with an estate sale company. We aren’t looking to list your estate sale. We provide free, unbiased information to help you become an informed consumer either as a seller or buyer. Knowledge is empowerment and helps you make successful decisions.

Our articles are also geared at assisting estate sale companies as well. With such growth in what was once a very small industry estate sale companies need help to be the number one choice in their area.

Estate Sales News goal is to help an industry that has little to no regulation.  A business where some may take advantage of those who are not knowledgeable and new upcoming estate sale companies and even those who have experience may not utilize all the current marketing tools available. We want to help you be a successful company and provide successful results for your client and achieve good reviews from sellers and buyers for you.

We do not conduct estate sales so our agenda is about helping you.  With 25 plus years experience as an estate liquidator we are here to assist with advice in picking an estate sale company, buying at an estate sale with knowledge and etiquette and providing useful information to estate sale companies about how to get their sales the most public attention possible through various marketing methods.

Here on Estate Sales News you’ll learn about the ethics an estate sale company should have, how the process works, interviewing and choosing an estate sale company, what should be in an estate sale contract, staging a liquidation sale, how the sale can be advertised, handling crowds before and during the estate sale and the list goes on.

Please email your questions or comments to carol@estatesalesnews.com.

Carol Madden,

Editor

Estate Sale Advertising – For Companies and Sellers – Not So Simple Anymore!

The Internet changes daily. Google’s algorithms change every few months. The largest search engine in the world! Not to mention others like Bing, AOL, Yahoo, and hundreds of others.

Next are websites. Are they flat or constructed in such a way that they are multi-functional? Can they show slide shows, video, blogs? Do they get changed or are they left month after month with no updates.

Today’s estate sale world is completely different than it was ten years ago. Back then we didn’t have estate sale networks or listing sites. Most estate sale companies didn’t even have a website. All the estate sale company or liquidator had was newspapers. community or otherwise.

Now we have Facebook, Pinterest, Twitter, RSS feeds, LinkedIn, Merchant Circle, Manta, and so many more sites to connect to and with.

To be blunt, the game has changed. You need to know how to sell, what you have, how much it’s worth, and how to reach the maximum market. It use to be only your own personal email or Constant Contact. Now advertising way exceeds that.

Success, because of the huge number of estate sale companies currently out there and conducting five times the sales of ten years ago, depends on your knowledge of product, out reach to buyers, and marketing and it now requires estate sale companies to keep a tight control on their expenses while getting the maximum dollar for sellers at the sale. It’s not for amateurs! Estate liquidations is for professionals and when you are interviewing a company ask them about their marketing abilities. Do they tweet, are they showcasing on Pinterest, do they blog, etc. If they don’t or can’t answer your questions, perhaps others can and you should consider other estate sale companies.

Your $$$ and success are at stake. Before you make a decision based on commission or fee ask questions. There is far more to estate sales than just what a company charges. Know before you go is an accurate cliche.