Tag Archives: estate sale staging

Estate Sale Staging Or Set Up Stimulates Sale Results

Staging an estate sale or setting up can dramatically affect the results of the sale once buyers enter the property. Of course excellent marketing, pricing, and sale management is also important.

This past weekend in Arcadia, CA, Howe Estate Sales (owned by Parker Howe) held a two day sale that successfully liquidated the contents of a 5,000 square foot estate. To view the sale visit Howe Estate Sales by clicking here. Staging an estate that was packed with many collections and items and required over 30 plus tables for display helped to enable buyers to see and choose their purchases easily and quickly.

We present some of the photos of this very well staged sale.

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So many of the estate liquidators across the country stage well and we hope when you are choosing a liquidator you take this into consideration. The difficulty does come in when you have a hoarder house, but although it may not look like this it still can be managed.

Is Your Estate Sale Staged, Organized And Marketed?

With the Labor Day holiday weekend approaching and the next season of estate sales is ready to begin.

A few considerations you to be concerned with after you have chosen your estate liquidator (using your due diligence to find a reputable and qualified estate sale company).

Is your estate sale company organizing and staging your sale? Organizing is different than staging. Getting organized is separating out the different items throughout the house such as towels, sheets, plates, glasses, stemware etc.

Staging is setting up the different groups to be appealing by creating depth, height, color, the way light is reflected etc.

Both of these require finesse and experience and many estate liquidators seek out specialized training for staging to maximize the appearance of items in your sale.

The other important consideration is marketing. Does your liquidator have their own website?Do they utilize social media marketing (Facebook, Twitter, Pinterest etc.). Do they have an email list and you may want to ask them if it is theirs or an estate sale listing list. Do they use print media (not always necessary, it depends on the area)? Are they taking photos early to start generating interest? How many estate sale listing websites do they list your sale on and how soon will they list it?

With the autumn estate sale season about to burst forth, be sure you are prepared for hiring your estate liquidator. You can learn about estate sales and put your check list together right here at EstateSalesNews.com. Please use our search for the information you need to be a well informed, knowledgeable consumer.

 

Estate sale set-up or staging – check out perspective estate sale companies

StagingMonday’s Estate Sales News front page is about set-up or staging.

It is a form of marketing and very important for motivating perspective buyers to set-up or stage the estate sale in a way that makes buyers want to go beyond the front door. Just as department stores have display window designers and the entrance into the store is staged with products of interest, color, or whatever it is they are selling, the same applies to the estate sale.

It is the last marketing tool of the estate sale company available to them to attract you to buy something. If you want to have an estate sale, why not visit some of the sales in your area to look at how the estate liquidation company conducting the sale has set them up.

When dealers enter a sale, they have a different perspective and purpose, but the buyer who walks in without a specific purchase in mind needs to be enticed.

Many times estate sale companies will showcase their small and valuable items for security and curiosity near the entrance. Other estate sale companies will use a room away from the entrance to keep the people flow as efficient as possible. Either is correct, but knowing how to create height, depth, color, and interest is important.

Flat surfaces without any elevation especially near windows can have people looking past the items for sale out into the scene outside. They may miss something of interest and the estate sale company may miss a sale. Of course, you can’t stack items consistently on top of one another, but creating a small area of height to catch the buyer’s eye is important, just as creating colors that flow together and compliment each other.

set-upIt’s not just about table covers and plate racks anymore. It’s about designing for the sale and with competition stiff among estate sales companies with so many sales in many market areas, staging is now more important than ever. Selling the sale and keeping the people coming is important for the financial success of sellers and estate sales companies.