Tag Archives: Estate Sales on Black Friday

4 Days Until Black Friday – Estate Sales Are You Ready?

Slide1The day after Thanksgiving is called Black Friday.

The name Black Friday started in Philadelphia before 1961 mainly because of so many shoppers, pedestrian and vehicular trafffic, but the term started to be used more on a national basis around 1975. The reason given was that traditional retailers spent the majority of the year operating at a financial loss and the day after Thanksgiving signaled the day their accounting went from red to black. Hence Black Friday.

This has not been the case for estate sale companies. Due to the nature of the estate sale business most companies must operate in the black to stay in business, however, Thanksgiving and Black Friday present challenges to the estate liquidator.

Those that hold sales on this weekend know that they must be creative in their advertising and the way the sale is handled.

Many will offer some type of modest refreshments (cookies and perhaps cider), their sales are published not only on estate sale listing websites, but on all forms of social media, some in print, while many estate liquidators have started walking the surrounding neighborhoods leaving flyers about their upcoming estate sale and some may even offer modest gift wrapping.

Estate Sales News wishes you happy shopping. Remember to check out the estate sale ads and websites today to see if a good buy can be had without all the pushing and shoving that can take place at the big retailers. Save $$$$ and go green this Friday.

Estate Sales On Black Friday And Thanksgiving Weekend – Advertising Is Key

ShoppingEstate Sales News is publishing today, Sunday, because with Thanksgiving Thursday this week it is very important if you are running an estate sale on Black Friday (the Friday after Thanksgiving) and the weekend that you have good marketing in place to compete with the big stores, Macy’s, Target, Nordstrom, Walmart, JC Penny, etc. It would appear that there will be 1000 plus estate sales starting on Friday, November 29th.

The big retailers have been sending out flyers in the mail and advertising on television and radio for weeks. Most estate sale companies cannot compete with that, however, there are ways to attract buyers.

If you are on Pinterest, have you created a board about your sale this week? Featured some items that will be better buys than what the retailers will offer. Have you been posting and updating your Facebook business page (and if you don’t have one you should). Today social media is the place where estate sale liquidators can get ahead of their competition. Sending out tweets on Twitter on a regular basis about some of the good buys and great items you have that would make wonderful gifts. This is a great time to encourage people attending your sales to follow you on Twitter and Like you on Facebook as well.

It’s also a great time to be advertising that if you are not required to collect sales tax that buying gifts at your sale is “tax free”.

If you happen to do videos and have YouTube on your website a short video might also be a good way to get the word out.

Any way you look at it although you have competition on Thanksgiving weekend, by using your marketing skills and knowledge you can make it a win win for you and your seller.