Tag Archives: Google+

Where Does Estate Sale Experience Come From?

Time to ask the question where does estate sale experience come from?

More organizations, associations and societies are entering the estate sale field.

The question arises, where do they get their expertise in the estate sale field from? Some of the owners of estate sale companies are members of appraisal organizations such as ISA, CAGA or ASA. They have completed courses of study by these associations. Have met their requirements including experience, years in the business and a code of ethics and professional conduct they adhere to.

Many estate liquidators started out as helpers or apprenticed at estate sales. A great way to acquire knowledge about personal property, antiques, and art.

Others have taken courses such as the Fine Art course offered by NYU.

Each of these estate sale associations, societies and organizations has written their own code of ethics. There isn’t a national code of ethics or a state code of ethics.

Why Learn About Estates?

Why learn about estate sales? If you are a baby boomer or an heir settling an estate you want to understand the liquidation process and hire the right estate sale company for your needs.

A liquidator with 20 plus years in the estate liquidation business conducting estate and moving sales as the editor of EstateSalesNews.com I learned by hands on experience. Experience working estate sales is the best teacher of knowledge and handling a variety of situations.

Estate sale advertising listing websites are able to put you in contact with estate sale companies in your area.

Experience and knowledge about estate sales is done by actually working at estate sales.

Social Media Reaching Expanded Estate Sales Audiences

Social media reaching expanded estate sales audiences is growing. Estate liquidators using various social media are able to broaden their audience for their estate sales.

Estate sale listing websites include the ability for estate sale companies to Facebook, Tweet or Google+ about their estate sales from these websites.

Facebook has millions of readers. A business page to showcase an estate sale is unlimited. People interested in estate sales, repurposing, reselling, or looking for specific items can be an reached by specifying their audience on Facebook.

Reviews And Websites To Write Estate Sale Reviews On

There are many websites where you can write or read a review on an estate sale company.

If you are writing a review, write the truth. If your happy with an estate sale company write a review. If you are unhappy with an estate sale company speak with the estate sale company owner before you write a review you cannot recant. Open, frank discussions and communications can often settle any questions or possible disputes.

Google, and YP (Yellow Pages) are good places for reviews. So is Merchant Circle.

YELP is a review website, however, it seems to showcase bad reviews more than good ones and it charges companies to be members. Many of the reviews on YELP are not true reviews, but angry, upset individuals who either couldn’t buy an item at “their” price (it is priced for the market for the benefit of the seller – not the buyer) or by sellers who do not understand that in today’s liquidation market there is a lot of competition, many types of items simply are not in vogue and therefore do not bring much (a liquidator can sell what the market will bear).

Writing disparaging reviews in anger is simply inappropriate and does not favor you buying at the next estate sale an estate company holds. They can if they chose refuse you entry.

An estate sale company is not required to accept your “offer”. If you want to make offers attend an auction. An estate sale or tag sale is quite different and as the buyer you either accept the item at the price it is marked or move on and return on another day to see if the estate sale company is doing any reductions. Keep in mind their fiduciary is with the seller.

We encourage you to read reviews and when appropriate write them, but with honesty and integrity.

Estate Sale Listings On Social Media Becoming Popular

Finding estate sales on social media is becoming very popular.

Many estate sale companies are using Facebook, reddit, Google+, Instagram, Twitter, and YouTube to attract the attention of buyers.

Estate sale companies like to reach the broadest audience possible and social media is growing by leaps and bounds.

A posting of an estate sale that is boosted can reach a national audience without competing with the sale listed right below it. Many estate liquidators are finding they get more bang for their buck using social media. Most still list on estate sale advertising websites, however, getting their message out and showcasing what will be for sale is vital to the financial bottom line for sellers and estate sale companies.

When you attend an estate sale, ask them if they post their sales on social media? It may require you to join to be able to view, but with privacy controls you can still see your local estate liquidators and their sales without becoming fully engaged on the media.

The estate sale shown below was condcuted and completed, but appeared on Facebook, along with it’s original listing on EstateSale.com. You may even find that you will see some photos, or additional closeup photos on social media.

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Whatever you choose to do don’t miss out what is being featured on social media. You’ll find EstateSalesNews.com on Facebook, Twitter, Pinterest, Instagram, and YouTube.

 

Estate Sale Advertising Is Now Big Business

Estate sale advertising is growing. The number of companies  offering various types of advertising is increasing. Businesses have been created to meet the demand for getting the information out. Some are paid by estate sale companies and some through advertisers.

You have the major estate sale advertising listing websites and they have now included auctions (both online and on site) as well as social media sites such as Facebook, Twitter, Pinterest, Tumblr, YouTube, Google+, Instagram, email services, and craigslist.

Although most estate sale companies have their own websites, several successful companies utilize a variety social media to get their estate sale information out to the public.

The advertising listing websites offer estate sale companies the opportunity to post hundreds of photos,  a list of items for sale or descriptions, the ability to feature their sales, email notifications to their subscribers, and the ability to search for items. All three charge fees to be listed, some more than others, along with some that offer advice about estate sales, however, this information is based on conversations with liquidators. Their information is not based on their own experience. This was written about in the autumn of 2015 here on Estate Sales News in response to our survey questions. They are advertising sites for estate sale companies and estate sales that are compensated by estate sale companies.

Search Engines For Estate Sales – Google, Bing, What They Do For You

 

Searching for help with estate sales and the estate liquidation process is challenging.

Google is the main search engine used along with Bing, AOL.com, Yahoo, and dogpile.com to name some of the better known ones.

Deciding what specifically you want to search for is best when requesting the information. Are you looking for estate sales, estate sale companies, what is an estate sale, learning about the estate sale process, and estate sale contracts are some of the most popular searches. We use Google Analytics to keep us informed on what searches are being conducted.

Google along with the other search engines mentioned, decides your website placement on their front page by the number of clicks or searches requested. The top of a search engine page is reserved for companies paying to advertise their company. You can usually tell by the small “Ad” next to the top of the result, or sometimes you will notice the top company appears on a light, slightly colored background. Google uses both.

Social Media – Facebook, Twitter, Google+ LinkedIn – Estate Sales

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More estate sale listing websites are launching, offering everything from listings of estate sales, online auctions, auctions, and estate and auction companies. They are offering services with a variety of options including letting them help you find an estate sale company. These are good places to start, but there are other websites to be considered.

If you belong to social media of any kind; Facebook, Twitter, Google+, LinkedIn, Pinterest or other websites use their search capabilities to see what companies and sales may be advertised on them.  A company LinkedIn page could provide information on your brand and services.  They have a broad reach and it demonstrates the advertising expertise and marketing knowledge needed for success, not only attracting sellers, but attracting buyers.

Estate Sales News has a Facebook page and if you belong to Facebook we welcome you to join our audience. You will also find us on Twitter, Google+ and Pinterest.

Social media has millions of followers. You can find estate sale companies, estate sales, and groups with special interest, antiques, Mid-century modern, lighting, and many others.

Many estate sale companies don’t have their own websites and use Facebook to reach out across the country for buyers. Success can be attained in a variety of ways.

Whatever social media you use it’s one more tool for sellers, buyers, and estate sale companies.

Advertising Estate Sales and Estate Sale Companies – Social Media, Websites, Success

BlogThe internet has become the worldwide method of communicating and that is especially true for advertising.

There are so ways and places to advertise.

If you are advertising estate sales there are many estate sale listing websites out there to list your sales on. They offer packages for advertising and some may even be free. They may even offer social media connections.

Estate sale companies can also advertise on Facebook (free unless you boost your post or promote your website or page), Twitter (where you can tweet several times a day up to 140 characters including during an estate sale), Google+ (you will need a gmail account) where you can post everything from videos to photos and descriptions, reddit (descriptions etc.), LinkedIn where you can showcase your business and personal history and make connections with others in a variety of fields, YouTube for videos, Pinterest for showcasing your individual estate sales or items you have had for sale, and you could also offer an RSS feed (allowing others to follow all your posts). You can also consider writing a blog. Keeping people engaged is the key to success for media marketing.

Sellers when you are considering estate sale companies ask them to show you their advertising and provide you with where and how they advertise. In rural areas and some metro areas some estate liquidators continue with print media as well for those that may not be internet connected.

There are also several organizations out there as well that you can join including the American Society of Estate Liquidators (they will educate you as estate liquidators and help you in learning to promote your company) The Antiques  & Collectible National Association also welcome membership.

There are so many websites available for estate sale companies and liquidations and many liquidators have dedicated internet techs and bloggers.

Advertising is a staple for good business. If you have questions email us at contact@estatesalesnews.com and we’ll offer suggestions where possible.