Tag Archives: photos
Estate sales that advertise items without showing pictures certainly is disturbing to buyers and sellers.
Looking at estate sales and searching for items is a regular practice. What is disturbing is the written advertising includes items (many larger), but no photos are on the estate sale advertising listing website.
We were looking today for vintage appliances and found one estate sale advertising a galvanized tub, but no photos were included. Advertising vintage items with no photos of a vintage tub, yet a photo of a walke. This is not good advertising.
It is vital to a seller and to attract buyers that items of serious interest have photos on websites that advertise estate sales.
Many estate sale advertising listing websites limit the number of photos or an additional charge is incurred. This should be taken into account by the estate sale company when deciding on their costs.
Advertising items of interest in an estate sale, however, should have photos on advertising websites unless it is a security situation.
Sellers, if you are looking for an estate sale company ask to see their online advertising. Ask how they decide what is and isn’t important. Discuss what items of interest to buyers are in your sale and would they feature photos of them.
Searching for items of serious interest that are included in the listing section of the sale without a photo on the website page is not good marketing and that is not beneficial to your bottom line.
Advertising is a knowledge of marketing and requires experience. Anyone can post a list, but knowing what is of interest to buyers is the trademark of an experienced estate sale company.