Tag Archives: Social Media advertising
Estate sales have so many topics to cover and information to be discussed.
This Sunday in Chicago I will be speaking at the International Society of Appraisers (ISA) Conference about estate sales. So many topics to cover in a short time, but I hope this will be informative and lead to an educational exchange of ideas and information. Appraisers are important to estate sales and estate liquidators, but the same can be said for the importance of estate sale companies and appraisers.
The estate sale business has grown into such a large small business industry, that the number of topics and information needed to be successful requires continuous reading and education.
Since I retired from the estate liquidation business in 2011 much has changed.
Todays’ estate liquidator has to be concerned with the sale of ivory, liability insurance, disposal of hazardous materials, permits, mold, better security, greater use of social media advertising, where best to research items of value or the unknown, and how to do time management and the list continues and grows.
There are many sources for information on estate sales available on the internet. We feel you should not, however, pay for that information. Buyers and sellers should be able to obtain reliable, knowledgeable and useful information for free. If you are obtaining it from any source that also collects fees from estate sale companies question what you are learning if you too pay for this information.
EstateSalesNews.com celebrated our 4th anniversary this month. Although we have a small variety of diverse companies paying for advertising, this is to help defray our cost for our website out to enable a free resource for buyers, sellers, estate sale companies and the estate sale information and the topics we cover.
We encourage you to sign up for our newsletter, utilize our free RSS feed if you are an estate sale company and follow us on Facebook and Twitter. We also have a Pinterest page and videos on YouTube.
April 1, 2015 and with new additions and features. Estate Sales News offers topics we have written about in the past, present, and future. What you need to know. This list is for sellers, buyers, and estate sale companies. If you have a topic you would like us to report on just email us at firstname.lastname@example.org.
Advertising – From estate sale listing sites, SEO, social media, brochures, email lists, signs, & more
Animals – dealing with pet stains and odors etc.
Antiques – where to learn, how to know and understand (gesso for example)
Appraisals – It is more than USPAP, understand what it is, who they are, and the many associations
Art – A general discussion on where to learn more
Auctions – Online, on site, and the difference between an estate sale and how they can work together
Baby Boomers – companies that specialize in educating liquidators that work with those moving to assisted living, elderly parents, and downsizing
Bonding – what is it, the different types
Books – First additions to comics and where to find information
Buyers – Advertising for them, etiquette, number system, negotiating, working with them
Choosing an estate sale company it’s not so simple anymore (a printable list to assist you in the process)
Clients – Estate sellers, working with expectations and realities, a helping hand and more…
Clean outs – Who will and won’t, what to expect and fees
Clothing – Vintage or new
Conferences – 2013 and 2014 estate sale conferences
Consignments – what, why, and when they may be useful
Downsizing – decisions to be made including, don’t throw anything out until you talk to a liquidator
Education – Online eduction to apprenticing, society’s to belong to
Estate sales – Understanding what they are, and the process
Estate sale Contracts – What are the basics and what you should know.
Estate sale costs – commissions, fees, how and why what is charged
Estate sale listing websites – who, what they offer, where to find them on the internet
Ethics – Checking for reviews, doing your due diligence to choose an estate sale company
Growing your audience – so many sites that you can participate on to increase visibility on the internet
Insurance – Liability, why it is important, who needs it, where it can be found
Ivory – New United States rules and concerns in various states about the sale (will be updated as needed)
Jewelry – fine, vintage, costume, gold, silver, testing, weighing, and in general
Social Media – Facebook, Twitter, Pinterest, Google+, reddit, and Instagram, why it is important and how to use it effectively. This is a frequent topic on EstateSalesNews.com
Taxes – an on going topic about estate taxes and sales taxes in different states.
ThrowBack Thursdays – we look back at items of the past including photos
Videos – News worthy estate sales and video chats.
What’s selling at estate sales
Remember you can register to receive our new articles delivered to your inbox at no cost or obligation and follow us on social media, at Facebook, Twitter, Google+ and pinterest.
Recently Estate Sales News had the opportunity to speak with a very successful estate sale company that does not have a website, but is successful through their knowledge and navigation of social media and an email list of customers known to them.
The ability to navigate the social media highway is especially important if you do not have a website as an estate sale company. We are not suggesting you do not need a website, only that an estate liquidator can be successful (depending on their social media knowledge and ability) without one.
The expertise to reach and attract buyers, and potential sellers is key to financial success.
Knowledge and ability to market your brand and the contents you are charged with selling is an advertising accomplishment that shows not only experience, but marketing talent. It also helps to give a company an opportunity to stay ahead of their competition.
Facebook and Twitter become your focal points. Facebook has an extensive reach and creating a photo album you share of a sale can bring in new buyers as well as those that follow you, increasing your customer base while permitting you a space between you and your competition. If you are using Facebook, be sure to post and describe photos and follow your posts on a regular daily basis. It is also important to have a business Facebook page that is not your personal page. You can remind your buyers at each and every sale to follow you on Facebook or Twitter for upcoming sales and photos either with signs, business cards or any combination that provides the address where to find your company. Estate sale listing websites remind buyers with every email about sales in there area to follow them on Facebook, showcasing their marketing at it’s best.
You can accept buyers signing for your own email list for upcoming sales & news of interest.
Using Twitter to say in 140 characters or less tidbits of interest about your company, your sales, and any other information you want to share with the public is also an advertising highway to drive interest to your sales and your company. Keep it interesting. Include a photo.
Using estate sale listing websites with their broad audiences, visibility on page one of Google, and thousands of clicks each day is a necessity for almost all, but be sure on your page to remind your audience that they can find you on Facebook and Twitter and provide the address or link for them.
Sellers this information is of great importance to you. The right company is the one you have done your due diligence with and will market your sale to optimize it’s potential return.
More and more estate sale companies are using Pinterest to create interest in past, current, and future estate sales. Being able to create a “board” for your liquidation sale enables buyers to view not only what you have for sale, but items you have sold in the past. This is good advertising to show to perspective sellers.
Estate Sales News has boards from estate sales, for holidays, collectibles, the upcoming 2014 Estate Sale Conference in Memphis, TN and we will be adding more boards in the future. We welcome your interest. It is just one of the many social media outlets we use to reach you our audience.
Keeping you informed we will be taking some time off to celebrate Christmas with our family starting Dec. 25th. We will return to new Estate Sales News articles starting on January 2nd. As always our archives are available 7 days a week 24 hrs. a day. Just use our search area.
We will on occasion be tweeting and using Facebook during that time period and if you have news for us, a news worthy sale we should know about, or have a question, please don’t hesitate to email us.
Check us out on Facebook, Pinterest, Twitter, Google+ and YouTube.