Tag Archives: What estate sale customers need? What estate sale clients need?

What Estate Sale Customers And Clients Need – Informative, Fresh, Updated

SEstate Sales Newseveral weeks ago I read an article on the internet for small businesses that said that 97% of people research products and services. Today as I was thinking about what topic to write about and I recalled this article and thought it was appropriate to discuss what 97% of those individuals were concerned with.

In today’s liquidation world with 1000’s of estate sale companies (estimates now of well over 10,000 in the United States alone) there are so many liquidators to choose from. It reminded me of many years ago when I was in the real estate business and one of the seminar instructors’ said to stay on top you need to keep your clients informed, updated, and keep your brochures fresh. This rekindled the reference in my mind to that more recent article.

Well that was before the internet became such an integral part of our everyday life, but it is even more important today than it was 30 years ago.

When prospective clients search the internet for an estate sale company they want to look at websites that are kept up to date, fresh, and informative. Many prospective sellers spend a quite a bit of time looking and reviewing companies on the internet and if the websites they are looking at never seem to change or be modified, the questions start to enter their minds, are they too busy, don’t they care, are they still in business, etc. Many companies have websites built and then never change them after their launch.

Estate sale companies in general are extremely busy today, however, time needs to be allotted to work on the website or Facebook page to let clients know you are active, keeping up with the continually changing landscape of the estate industry and staying “on top of the game” so to speak.

Customers want to see what to look forward to at upcoming sales and if you are conducting sales in the future. They are interested in upcoming sales or events. Clients want to read about any changes that might affect their potential sales. They recognize when websites or pages are left unattended and do not change and if old information remains static that gives the appearance of lack of concern and importance.

It isn’t easy to do all of this, however, as in any business a set time or hours should be set aside weekly to keep your page updated and also provide simple navigation. If you have a staff member that is proficient with technology consider paying them to provide this valuable visible service.

Whether you are a client or a customer, if you are checking on websites, take notice of these three important components. It’s a good start to determining if this is the company for you.

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