Tag Archives: marketing

Black Friday For Retailers Is A Week Away, But Not For Estate Sales

Slide1Black Friday sales are a week from today. Retailers use this as a marketing ploy to bring buyers out for a limited number of deals and hopefully impulse buying.

Estate sale companies empowered and enlightened with marketing know how conduct sales every week, and most have a schedule of sale days. Their job is to sell out the property. Full price day one, and then depending on the liquidator lowering prices as each day of the sale proceeds.

When marketing think ahead of the curve, have shopping bags with your company logo or name on them, provide some packing paper (unprinted news print), if you have large valuable items have some bows to hand to those buyers, a business card to include with each receipt, possibly a giveaway (a magnet for the refrigerator or small calendar etc.) as a handout.

Present buyers with a reason to remember you and want to attend your future sales and remind them that every week thousands of Black Friday sales take place at estate sales.

Branding And Marketing And Its’ Effects On Estate Sales Companies

Every estate sale company should have a marketing strategy and a logo that differeniates them from their competitors.

Estate sale listing websites use marketing strategies to attract estate sale companies and the buyers that estate liquidators need to attend their sales.

Estate sale companies also need to brand and market their businesses.

It is important to be visible on an estate sale advertising website (EstateSale.com, EstateSales.org, EstateSales.Net are all in the business of advertising estate sales and companies).

Owners of estate liquidation businesses also need to have a strategy to attract buyers and sellers and a logo that is unique. Having a tag line makes a lasting and significant statement that defines you and your business.

For instance EstateSalesNews.com is branded, has a marketing strategy, and has a tag line.

esn-logo-color-small

Our logo was created specifically for us along with the sale tag (reminding people of the news and sales) and the important tag line – Your estate sales resource,  (referencing the information and answers to your estate sales questions whether you are a seller, buyer, or estate sale company).

We market in several areas including Facebook, Twitter, Pinterest, YouTube, LinkedIn, and Google+. We use other marketing as well to boost our visibility.

So put together your marketing strategy, (take a look at what your competitors are doing) and brand your business.